Job Description

Location:

Hyderabad (Work from Office - 5 Days)

Experience Required:

5 - 10 Years

Compensation:

₹25,00,000 - ₹36,00,000 per annum

Qualification:

B.C.A. / B.Tech. / M.Tech. / MBA in Computer Science, Data Science, or related fields

About the Role

We are seeking a highly skilled

CDP & Marketing Analytics Specialist

to join our digital transformation team. The ideal candidate will have strong hands-on experience with

Customer Data Platforms (CDPs)

, real-time data pipelines, and

AI-driven marketing strategies

. You will drive data-driven decision-making and enable hyper-personalized marketing at scale.

Key Responsibilities

Customer Data Ingestion:

Design and implement strategies to unify data from multiple sources (CRM, web, mobile, social, PoS, etc.) into a single CDP.

Data Pipelines:

Build and maintain real-time streaming pipelines using Azure Data Factory, Databricks, Kafka, etc.

CDP Implementation:

Design and deploy composable CDPs leveraging Snowflake, Databricks, and modern data platforms.

AI/ML Models:

Develop and operationalize predictive models for: Customer segmentation (behavioral, demographic, predictive) CLV (Customer Lifetime Value) estimation Churn prediction & retention modeling Campaign attribution and ROI analysis Sentiment/intent analysis using NLP Next Best Action (NBA) models for personalized recommendations

GenAI Applications:

Apply GenAI for: Automated chatbots Content generation & personalization Synthetic data generation for testing

Real-Time Decisioning:

Integrate with ad platforms (Google Ads, Meta, etc.) for dynamic campaign execution.

Monitoring & Optimization:

Continuously tune models, pipelines, and ensure high-quality, real-time data.

Cross-Functional Collaboration:

Work closely with marketing, product, data engineering, and analytics teams.
Qualifications

5+ years of hands-on experience in

CDP implementation

and

marketing analytics

. Strong expertise in at least one CDP tool (e.g., Hightouch, Segment, mParticle, Treasure Data, Amperity, Simon Data, Salesforce CDP). Proficiency in

Python, SQL

, and ML frameworks (scikit-learn, TensorFlow, PyTorch). Experience with

cloud platforms

- Azure Data Factory, Databricks, Synapse, Snowflake. Hands-on with

NLP libraries

(spaCy, NLTK, transformers). Familiarity with

MLOps

and model monitoring pipelines. Strong understanding of

marketing funnels, attribution models, and retention strategies

. Excellent

communication, analytical, and stakeholder management skills

.
Preferred Skills

Prior experience in

B2C / D2C industries

(Retail, E-commerce, Travel & Hospitality). Exposure to high-scale personalization and customer engagement platforms.
Additional Information

Work Mode:

Onsite - Hyderabad (No Hybrid/Remote)

Working Days:

5 Days a Week

Notice Period:

Immediate joiners or within 15 days preferred

Relocation Support:

Open for candidates willing to relocate
Job Type: Full-time

Pay: ₹2,500,000.00 - ₹3,600,000.00 per year