Heguru India is a fast-growing early childhood education brand focused on holistic right-brain development for children aged 0.6 to 12 years. Backed by a proven Japanese methodology, we deliver scientifically designed programs that nurture cognitive, creative, and emotional intelligence in young learners.
Role Overview
As a
Customer Associate,
you will be the
single point of contact
for parents and play a critical role in building trust, nurturing relationships, and supporting admissions. This role focuses on
lead engagement, parent communication, follow-ups, and coordination with the center sales team
to ensure a smooth and positive parent journey from inquiry to enrolment. This position is ideal for individuals who enjoy interacting with people, explaining value-driven programs, and working in a structured, process-oriented environment.
Key Responsibilities
1. Parent Engagement & Communication
Handle inbound and outbound calls to parents/leads generated through marketing campaigns, referrals, and events.
Clearly explain Heguru programs, benefits, schedules, and admission processes.
Understand parent needs and guide them to the appropriate next step (demo session / campus visit).
2. Lead Management & Follow-ups
Maintain accurate lead records in the CRM system.
Ensure timely and consistent follow-ups via calls, WhatsApp, email, and SMS.
Track parent interest levels and update lead status regularly.
3. Demo & Appointment Coordination
Schedule demo sessions (virtual or in-center) and campus visits for parents.
Coordinate with Parent Child Counsellors and the Head of Center to ensure smooth execution.
Send reminders and confirmations to parents to improve show-up rates.
4. Admissions & Conversion Support
Support the admissions team by nurturing warm leads and assisting in conversion closures.
Address basic objections related to program structure, fees, and schedules.
Escalate complex queries to the counsellor or center leadership when required.
6. Reporting & Process Compliance
Prepare daily call logs, follow-up trackers, and lead status reports.
Meet assigned call, follow-up, and conversion benchmarks.
Adhere to company policies, CRM processes, and communication guidelines.
Who We're Looking For
0-3 years of experience in customer relationship management, telecalling, inside sales, or admissions support (Education, ed-tech, healthcare, or service industry preferred).
Strong verbal communication skills in English and the local language.
Pleasant personality with a patient, empathetic, and parent-friendly approach.
Comfortable working with targets, follow-ups, and CRM systems.
Willingness to work on weekends and coordinate with field teams.
Job Type: Full-time
Pay: ₹15,000.00 - ₹20,000.00 per month
Benefits:
Health insurance
Leave encashment
Paid sick time
Paid time off
Provident Fund
Work Location: In person
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