Customer Advocacy Lead

Year    KA, IN, India

Job Description

About Us




Zycus, recognized by leading analyst firms in procurement technology, empowers teams to unlock deep value through its comprehensive Source-to-Pay (S2P) solutions. At the heart of our S2P solution is the Merlin Agentic Platform, which orchestrates intelligent AI agents to deliver simplified, efficient, and compliant processes.
The Merlin Intake Agent offers business users unparalleled ease of use, increasing adoption rates and significantly reducing non-compliant spending. For procurement teams, the Merlin Autonomous Negotiation Agent handles tail spend autonomously, securing additional savings; the Merlin Contract Agent helps draft compliant contracts and reduces risks by actively monitoring them; and the Merlin AP Agent further enhances efficiency by automating invoice processing with exceptional speed and accuracy.

We Are An Equal Opportunity Employer:


Zycus is committed to providing equal opportunities in employment and creating an inclusive work environment. We do not discriminate against applicants on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, or any other legally protected characteristic. All hiring decisions will be based solely on qualifications, skills, and experience relevant to the job requirements.




Zycus is looking for a dynamic

Customer Marketing Leader

to own and scale our global

customer engagement, advocacy, and growth programs

. This role will focus on strengthening relationships with existing customers, amplifying success stories, and driving

cross-sell and up-sell campaigns

that contribute directly to revenue. If you have deep experience in

customer marketing within B2B SaaS

and a passion for turning satisfied clients into brand advocates, this is your opportunity to make an impact.

Key Responsibilities:

1. Customer Engagement & Advocacy

Design and implement customer engagement programs to build loyalty and strengthen relationships. Lead

customer advocacy initiatives

such as reference programs, G2/Capterra reviews, and testimonials. Drive creation of

customer success stories, case studies, and PR features

to showcase value.

2. Cross-Sell & Up-Sell Campaigns

Partner with Product Marketing and Sales to identify growth opportunities within existing accounts. Plan and execute

targeted customer campaigns

that highlight Zycus' full product suite.

3. Milestone Celebrations (Go-Live & Go-Value)

Celebrate customer achievements such as project go-lives and realized business outcomes. Create communication plans and marketing collateral that amplify these milestones.

4. Customer Events & Thought Leadership

Identify and manage

customer participation in Zycus-hosted and third-party events

. Prepare customers for

speakerships, webinars, and panel discussions

to increase visibility.

5. Customer Referenceability

Develop and manage strategies to increase the pool of referenceable customers. Maintain a structured

reference library

to support sales teams.

6. Analytics & Reporting

Measure and report on the impact of customer marketing initiatives on

retention, advocacy, and revenue growth

. Use engagement data and feedback to refine and optimize strategies.

Job Requirement



10-12 years

of experience in

Customer Marketing / Customer Advocacy / Customer Engagement

, preferably in

B2B SaaS or Enterprise Tech

. Proven success in

designing and executing customer marketing programs

at scale. Strong

storytelling and content creation skills

for impactful customer case studies. Excellent communication and

CXO-level relationship management skills

. Experience with

CRM tools, marketing automation, and data analytics

.

Preferred Attributes

Hands-on experience with

customer reference programs

. Exposure to

customer-centric events and advocacy platforms

. Knowledge of the

Source-to-Pay or Procurement domain

(preferred, not mandatory).

What's in it for you?

Opportunity to work with cutting-edge AI-driven technology and a globally recognized leader in procurement software. Be part of a fast-paced, innovation-driven organization committed to excellence. Competitive compensation and benefits. A culture that fosters growth, collaboration, and success.

Why Zycus?

Industry Leadership

: Work with a global leader in

AI-powered procurement software

.

Innovation-Driven Culture

: Be part of a fast-paced, collaborative, and creative marketing team.

Impactful Role

: Shape Zycus' customer marketing strategy and directly influence growth.

Competitive Rewards

: Competitive salary, performance bonuses, health & retirement benefits. *

Career Development

: Access to global exposure, training programs, and growth opportunities.

Beware of fraud agents! do not pay money to get a job

MNCJobsIndia.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.


Job Detail

  • Job Id
    JD4385708
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    KA, IN, India
  • Education
    Not mentioned
  • Experience
    Year