Job Description

Skill required:

Marketing Operations - Braze Customer Engagement Platform

Designation:

Custom Software Engineering Consultant

Qualifications:

Any Graduation

Years of Experience:

3 to 7 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song-- all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design Braze is a customer engagement platform for multichannel marketing. Understand the delivery of platform capabilities for clients from architect, solutioning, development, testing.

What are we looking for?

o Braze Expertise: In-depth knowledge and hands-on experience in configuring and utilizing Braze features, including Canvas, Intelligence Suite, and Liquid. o Marketing Automation Experience: Proven track record of successfully implementing and managing marketing automation campaigns, including audience segmentation, journey creation, and analytics. o Team Leadership: Strong leadership skills to guide and mentor a team of Braze developers and administrators. o Problem-Solving: Ability to analyze complex technical issues, identify root causes, and propose effective solutions. o Communication Skills: Excellent communication and interpersonal skills to collaborate with marketing teams, IT, and other stakeholders. o Braze Certifications: Relevant Braze certifications, such as Braze certified Marketer or Braze certified Digital Strategist. o Web Development: Knowledge of web development technologies (HTML, CSS, JavaScript) to create and customize landing pages and email templates. o API Integrations: Understanding of API integration concepts to facilitate data exchange between Braze and other platforms. o Data Analysis and Reporting: Proficiency in data analysis and reporting tools (e.g., Tableau, Power BI) to extract insights and present performance reports. o Agile Methodology: Familiarity with Agile project management methodologies to drive projects efficiently. o Personalization and Segmentation: Experience in creating personalized customer experiences through advanced segmentation strategies. o CRM Integration: Experience in integrating Braze with CRM systems (e.g., Salesforce, Microsoft Dynamics) to ensure seamless data flow.

Roles and Responsibilities:

oIn this role you are required to do analysis and solving of moderately complex problems o May create new solutions, leveraging and, where needed, adapting existing methods and procedures o The person would require understanding of the strategic direction set by senior management as it relates to team goals o Primary upward interaction is with direct supervisor o May interact with peers and/or management levels at a client and/or within Accenture o Guidance would be provided when determining methods and procedures on new assignments o Decisions made by you will often impact the team in which they reside o Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture o Please note that this role may require you to work in rotational shifts




Any Graduation