Job Description

Skill required:

Marketing Operations - Hyper Text Markup Language (HTML)

Designation:

Custom Software Engineering Analyst

Qualifications:

Any Graduation

Years of Experience:

2 to 3 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song-- all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.

What are we looking for?

oProficiency in HTML5 and CSS3: Strong knowledge and hands-on experience in coding responsive HTML email templates that render consistently across various email clients and devices. oEmail Design Best Practices: Understanding of email design principles, user experience (UX) considerations, and email deliverability best practices. oTesting and Troubleshooting: Experience in testing emails across different devices and email clients to identify and resolve rendering issues. oAttention to Detail: A keen eye for detail to ensure accuracy and consistency in coding and email rendering. oMarketing Automation platform knowledge: Familiarity with the Braze, Adobe builder knowledge including the use of Content Builder, Data Extensions, and AMPscript for personalization etc. oJavaScript and AMPscript: Knowledge of JavaScript and AMPscript enables advanced dynamic content personalization and interactivity within emails. oEmail Automation: Familiarity with email automation tools and processes, including journey-based emails and triggered campaigns. oGraphic Design: Basic graphic design skills to assist in creating visual elements for email templates. oSQL: Understanding of SQL queries to work with data oA/B Testing: Experience in setting up and analyzing A/B tests to optimize email campaign performance. oAccessibility: Awareness of email accessibility best practices to ensure emails are inclusive and compliant with accessibility standards.

Roles and Responsibilities:

Campaign Planning & Requirements Gathering:Collaborate with Project Manager &/or marketing stakeholders to understand campaign objectives & requirements by carefully reviewing briefs & seeking clarification before the build along with highlighting risks (if any).Collaborate with creative teams to ensure the seamless integration of visual elements into HTML templates.HTML Email Template Development:Design & develop HTML email templates (from PSDs) optimized for various email clients, ensuring compatibility & responsiveness across desktop & mobile devices.Implement dynamic content & personalized elements using personalization languages (example AMPscript or SSJS) to create dynamic & personalized email experiences.Email Build Testing:Conduct thorough testing to verify email rendering across different email clients & devices to ensure consistent display & functionality.Email Design Best Practices:Stay up to date with email design best practices, industry trends, & email marketing standards to create visually compelling & effective email campaigns.Troubleshooting & Issue Resolution:Identify & resolve any HTML/CSS-related issues that may arise during email campaign development or execution.Work Orchestration & Data hygiene:Fully underst& ticketing/request management tool & accurately record updates, data points,timestamps etc. to provide seamless campaign experience to both internal & external stakeholders.Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) alongwith checklist & other important process document to carry out all required tasks.Complete all required reports so that accurate numbers are reported to both client & leadership.




Any Graduation