Job Description

Skill required:

Marketing Operations - Marketing Automation & Technology Execution

Designation:

Custom Software Engineering Analyst

Qualifications:

Any Graduation

Years of Experience:

3 to 5 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song-- all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

"Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design Business solutions for assisting in marketing response rates and revenues through management of personalized customer communication strategies and delivery of marketing offers at the appropriate time. Execute, monitor and measure marketing processes through use of technology designed to increase productivity and repeatability. "

What are we looking for?

"oProficiency in HTML5 and CSS3: Strong knowledge and hands-on experience in coding responsive HTML email templates that render consistently across various email clients and devices. oEmail Design Best Practices: Understanding of email design principles, user experience (UX) considerations, and email deliverability best practices. oTesting and Troubleshooting: Experience in testing emails across different devices and email clients to identify and resolve rendering issues. oAttention to Detail: A keen eye for detail to ensure accuracy and consistency in coding and email rendering. oMarketing Automation platform knowledge: Familiarity with the VBOUT, SFMC, Braze, Adobe builder knowledge including the use of Content Builder, Data Extensions, and AMPscript for personalization etc. oJavaScript and AMPscript: Knowledge of JavaScript and AMPscript enables advanced dynamic content personalization and interactivity within emails. oEmail Automation: Familiarity with email automation tools and processes, including journey-based emails and triggered campaigns. oGraphic Design: Basic graphic design skills to assist in creating visual elements for email templates. oSQL: Understanding of SQL queries to work with data oA/B Testing: Experience in setting up and analyzing A/B tests to optimize email campaign performance. oAccessibility: Awareness of email accessibility best practices to ensure emails are inclusive and compliant with accessibility standards."

Roles and Responsibilities:

"oCampaign Planning and Requirements Gathering: oCollaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any). oCollaborate with creative teams to ensure the seamless integration of visual elements into HTML templates. HTML Email Template Development: oDesign and develop HTML email templates (from PSDs) optimized for various email clients, ensuring compatibility and responsiveness across desktop and mobile devices. oImplement dynamic content and personalized elements using personalization languages (example AMPscript or SSJS) to create dynamic and personalized email experiences. Email Build Testing: oConduct thorough testing to verify email rendering across different email clients and devices to ensure consistent display and functionality. Email Design Best Practices: oStay up to date with email design best practices, industry trends, and email marketing standards to create visually compelling and effective email campaigns. Troubleshooting and Issue Resolution: oIdentify and resolve any HTML/CSS-related issues that may arise during email campaign development or execution. Work Orchestration and Data hygiene: oFully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders. oAdhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks. oComplete all required reports so that accurate numbers are reported to both client and leadership. "




Any Graduation