Job Description

Job code

SGD/09/25

Experience

Candidates with 6 to 10 years of experience.

Job Summary

The Senior Graphic Designer will be responsible for shaping and managing the company's overall design strategy across marketing, branding, digital, and product UI/UX. This role requires a design professional with a strong foundation in marketing design, formal education in visual communication or design, and proven leadership capabilities. The ideal candidate should be able to define brand direction, contribute hands-on to marketing and product initiatives.

Roles and Responsibilities

Marketing & Brand Design

+ Lead all design aspects for marketing campaigns including digital ads, landing pages, email templates, brochures, videos, and event materials.
+ Ensure brand consistency and visual excellence across all customer-facing touchpoints.
+ Collaborate with the marketing team to create high-conversion creatives for lead generation, social media, website updates, and product promotions.
+ Support content marketing with engaging visuals for blogs, infographics, presentations, and newsletters.
+ Provide creative direction for product launch campaigns and branding initiatives.

Design Strategy

+ Define and drive the creative vision for the organization including product, corporate, and digital branding.
+ Establish design systems, visual style guides, and maintain brand identity across platforms.
+ Align design efforts with business goals, marketing KPIs, and product roadmaps.

Hands-on Design Contribution

+ Directly contribute to high-impact projects - marketing campaigns, web and mobile application UI/UX, website redesigns, videos, and marketing & customer collaterals.
+ Review and finalize all major design outputs ensuring high quality and alignment with brand guidelines.

Cross-Functional Collaboration

+ Collaborate with marketing, web development, and product managers to create compelling user and buyer journeys.
+ Participate in planning meetings, brainstorms, and user-centered design sessions.
+ Advocate for design-led thinking across the organization.

Innovation & Market Awareness

+ Stay current with global marketing design trends, digital engagement formats, and creative technologies.
+ Introduce innovative concepts and ideas for campaign visuals, product branding, and customer experience.

Required Skills and Qualifications

Bachelor's or Master's degree in Design, Interaction Design, or related field from a reputed institution. 5+ years of experience in graphic/visual/UI&UX design. Strong portfolio demonstrating

marketing design, branding, and UI/UX design

across platforms. Proficiency in design tools: Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), Adobe XD, AI Tools, etc. Experience in developing creatives for marketing automation platforms, social media, digital ads, and print. Basic understanding of front-end development (HTML/CSS/JS).

Preferred Attributes

Strong visual storytelling, branding, and creative conceptualization skills. Ability to think both strategically and creatively under tight timelines. Excellent leadership, communication, and project management abilities. * Prior experience in a B2B SaaS or product-led marketing environment is a plus.