Job Description

Marketing Operations & GTM ManagerLocation: BangaloreType: Full-time (work from office)Team: MarketingWhat this role really ownsCUPI is scaling fast, and we need someone who can turn GTM plans into repeatable, measurable execution. This isn't a content-only role. This is the person who keeps our revenue engine organised, runs our marketing stack, and makes sure every outbound or inbound motion is tracked, measured, and improved.You'll work across marketing, sales, product, and founders to make sure our GTM plans actually hit the market the way they're designed.Key responsibilities1. Marketing operations- Set up and manage HubSpot Starter for marketing workflows, lead capture, nurturing, and reporting.- Build dashboards for campaign performance, pipeline contribution, and funnel analytics.- Maintain lead hygiene: scoring, segmentation, deduplication, lifecycle stage updates.- Own email marketing, webinar workflows, and automation.- Run A/B experiments across landing pages, outreach, and messaging.2. GTM execution - Coordinate all GTM initiatives across channels (LinkedIn, outbound, partnerships, events).- Work closely with Sales to ensure alignment on ICP, messaging, and campaign intent.- Manage campaign calendars, track execution, and surface blockers early.- Support the creation of sales collateral, one-pagers, pitch decks, and case studies.- Help operationalise new motions such as: CFO outreach, referrals, inside sales scripts, and event-led GTM.3. Cross-functional performance-Work with product to turn feature releases into crisp GTM plans. - Own our experiments backlog, measure impact, and recommend what to double down on.- Coordinate with founders on strategic and accelerator showcases.What success looks like in 6 months- Marketing ops is clean, automated, and reliable.- Pipeline attribution is clear; founders know which channels work and which don't.- Sales team shows up to demos with better-qualified leads.GTM playbooks are documented, repeatable, and no longer dependent on memory.- GTM playbooks are documented, repeatable, and no longer dependent on memory.- CUPI's outbound and LinkedIn presence runs like a machine.What we're looking for- 2 to 4 years of experience in marketing ops, revenue ops, or early-stage GTM roles.- Strong command of HubSpot (or similar CRMs), automations, dashboards, and campaign ops.- Comfortable setting up structure from scratch.- Clear thinker who can break work into processes and measure outcomes.- Someone who works well with founders, moves fast, and doesn't wait for instructions.- Bonus if you've worked in fintech, SaaS, or B2B product companies.Why this role mattersCUPI's growth depends on execution discipline. We already know the problem and the market. Now we need someone who can operationalise GTM and help us scale across CFOs, finance teams, NBFCs, startups, and enterprises. This role is central to making that happen.How to applySend your CV and a short note about a GTM motion or marketing ops system you built (ref:updazz.com)

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