Job Description

Mandatory Criteria (Can't be neglected during screening) :- Candidates from D2C, Ecommerce or FMCG industry are only applicable.- Candidate should have minimum 2 years of experience in CRO, UX/UI, or product optimization.- Candidate should be proficienct in tools such as Google Analytics 4 (GA4), VWO, Hotjar, Figma (or similar).- Candidate should have experience in Website Automation and retention of users on website.- Candidate should have ability to translate user insights into high-performing UI/UX designs.- Strong understanding of conversion metrics, user psychology, and behavior analytics.- Candidate should have good Communication Skills for this role.Role Overview:We are seeking a CRO & UX Manager to take ownership of optimizing the customer journey with a focus on improving conversion rates, enhancing user experience, and boosting overall website performance. This role will be critical in increasing engagement, reducing drop-offs, and driving higher revenue per visitor.Key Responsibilities:- Develop and execute a CRO roadmap to improve conversions across desktop, mobile, and landing pages.- Conduct A/B testing and user behavior analysis using tools like VWO, Hotjar, etc.- Analyze funnels, bounce rates, and drop-off points to identify friction and eliminate conversion hurdles.- Collaborate with design and product teams to improve UI/UX based on customer insights and data.- Own the end-user testing process, including wireframing, usability testing, and feedback collection.- Work closely with content, tech, and performance marketing teams to align with growth and revenue goals.- Provide regular reporting on outcomes, learnings, and performance improvements.Requirements:- 2 to 4 years of experience in CRO, UX/UI, or product optimization.- Strong understanding of conversion metrics, user psychology, and behavior analytics.- Proficiency in tools such as Google Analytics 4 (GA4), VWO, Hotjar, Figma (or similar).- Ability to translate user insights into high-performing UI/UX designs.- Data-driven mindset with strong problem-solving skills. (ref:updazz.com)

Skills Required