Job Description

Job description:

We are seeking a data-driven CRO Manager & Growth Specialist to own end-to-end conversion optimization for our new website. You will drive newsletter signups and investor conversions while sharpening the impact of our Entertainment Fitness" narrative as we evolve from Web2 to Web3.

Responsibilities:

Lead experimentation: Design, launch, and scale an A/B testing program--including narrative tests such as "Hard Crypto" vs. "Soft Utility."

Optimize the funnel: Diagnose drop-offs and improve each step (visitor signup investment) through rapid, evidence-based iterations.

Partner cross-functionally: Collaborate with design and engineering to build test variants, ensure accurate tracking, and maintain analytics quality.

Translate insights to action: Convert test outcomes into clear recommendations, playbooks, and next steps for leadership.

Systematize CRO: Maintain a hypotheses backlog, define success metrics, implement QA, and document learnings for reuse.

Qualifications:

3+ years of hands-on CRO experience in e-commerce or SaaS (required).

Strong analytics and experimentation skills with GA4, Optimizely/VWO, Hotjar, Mouse flow (and GTM).

Proven track record running multiple concurrent A/B/MVT experiments with statistical rigor.

Creative, data-led thinker with excellent communication and stakeholder management.

Web3/crypto familiarity a plus (not required).

Success Metrics (KPIs):

Increase signup conversion rate by 20-30% within 6 months.

Improve investor conversion by 15% within 9 months.

Deliver 3-5 experiments per month with measurable impact and documented learnings.

Provide monthly CRO performance reports with recommendations and roadmap inputs.

Tools & Stack:

Analytics: GA4, Looker Studio/Data Studio

Experimentation: Optimizely or VWO

Behavioral Insights: Hotjar, Mouse flow

Tracking: Google Tag Manager (GTM), pixels, event schemas

Collaboration: Figma, Jira/Asana, Slack

Job Type: Full-time

Work Location: In person