Job Description

Description

We're hiring a CRO Lead to own conversion optimization enablement across key acquisition and engagement journeys. You'll drive discovery with clients and an integral leader, partnered with engineering and design. You will ensure the platform supports reliable experimentation and measurement, and subsequently you'll lead a structured test-and-learn program post-launch for the defined optimization period.

You'll build the operating system for CRO: instrumentation, experimentation readiness, governance, and iterative improvements.

Your Job Responsibilities

Own and drive a structured, end-to-end CRO experimentation program aligned with business goals and user needs. Define conversion KPIs, success metrics, measurement plans, and reporting cadences. Partner closely with UX, product, and engineering teams to improve usability, reduce friction, and increase conversion efficiency across key journeys. Establish and maintain experimentation governance, including hypothesis creation, prioritization frameworks, QA processes, test documentation, and stakeholder reporting.
Embed CRO best practices into information architecture, UX patterns, templates, and reusable components (e.g. CTA hierarchy, streamlined flows, friction reduction).

Define and implement robust measurement architecture, including funnel definitions, event schemas, attribution points, and baseline benchmarks.
Ensure experimentation readiness across platforms and tools, including:

Stable DOM identifiers and test zones
+ No-code / low-code testing compatibility
+
Instrumentation QA and data integrity validation
+
Enable regionalized experimentation in alignment with localization and market-specific requirements.
Run post-launch optimization during the defined contract period by executing tests, analyzing results, and collaborating with engineering and content teams to roll out winning variants.
Maintain an ongoing experimentation cadence and document learnings, insights, and follow-on recommendations.

Executive-level CRO strategy and implementation documentation

CRO-ready templates and component standards (test zones and identifiers)
Funnel measurement plans and event specifications aligned with analytics and experimentation tooling
Experimentation governance toolkit (hypothesis templates, QA checklists, reporting formats)
Post-launch CRO operating plan and test cadence

Skills, Knowledge & Expertise

Strong experience designing and running structured CRO and A/B testing programs.

Hands-on expertise with experimentation platforms such as

VWO, Optimizely, Adobe Target

, and feature flagging tools (e.g. LaunchDarkly or similar). Deep understanding of hypothesis-driven testing, test design standards, and statistical evaluation of results. Advanced knowledge of

GA4

, including event modeling, funnel analysis, and attribution. Experience with data visualization and reporting tools such as

Looker Studio, Looker, or Tableau

. Solid understanding of tagging and instrumentation using

GTM (client- and server-side)

and stable data attributes. Ability to validate tracking accuracy, data quality, and experimentation integrity.
Strong UX and conversion optimization mindset, informed by qualitative tools such as

Hotjar, FullStory, Contentsquare, or Microsoft Clarity

. Experience working with data warehouses and analysis tools such as

SQL, BigQuery, Snowflake

, or equivalent. Proven ability to collaborate cross-functionally with UX/design, engineering, product, analytics, localization, and marketing automation teams.
Comfortable communicating insights and recommendations to both technical teams and executive-level stakeholders.

Why Work At Axelerant?

Be part of an

AI-first, remote-first

digital agency that's shaping the future of customer experiences. Collaborate with global teams and leading platform partners to solve meaningful challenges. Enjoy a culture that supports autonomy, continuous learning, and work-life harmony.

About Axelerant

As a global company that puts care into employee happiness, engineering excellence, and customer success, we are in striking contrast to the typical outsourcing option. We are a diverse team working remotely across many time zones, with success stories that back up capabilities, and a reputation for an unconventional work environment that empowers. We are the individuals directly challenging what it means to do global delivery differently for employees and partners.



Success management as our service framework operationally is part of who we are at Axelerant. All of our processes and practices are driven by this core, continuously iterated method. What this means is success management teams and success journey mapping for our partners.