Job Description

We are seeking a CRM professional to lead customer relationship strategies, manage CRM platforms, and drive engagement through data-driven campaigns. The ideal candidate will have hands-on experience with CRM tools, customer segmentation, and lifecycle marketing.

Key Responsibilities

Manage and optimize CRM systems (e.g., Salesforce, HubSpot, Zoho, Dynamics 365) Design and execute customer engagement campaigns across email, SMS, and other channels Analyze customer data to identify trends, opportunities, and segmentation strategies Collaborate with sales, marketing, and support teams to align CRM initiatives Ensure data hygiene, compliance (GDPR, CCPA), and integration with other platforms Generate reports and dashboards to track KPIs like retention, conversion, and CLV
Mandatory Skills

Proficiency in CRM platforms (Salesforce, Dynamics 365, Zoho, etc.) Strong understanding of customer lifecycle and segmentation Experience with campaign automation and A/B testing Analytical skills with tools like Excel, Power BI, or Google Analytics Familiarity with data privacy regulations and CRM best practices
Preferred / Good-to-Have Skills

Knowledge of marketing automation tools (e.g., Mailchimp, Marketo, Pardot) Experience with APIs and CRM integrations Basic HTML/CSS for email template customization Exposure to loyalty programs or customer retention strategies Certification in CRM platforms (e.g., Salesforce Admin)
Qualifications

Bachelor's or Master's degree in Marketing, Business, IT, or related field
Job Type: Full-time