Job Description

Job Type: Full Time/Permanent


Kolkata

Key Jobs and Responsibilities of a CRM Specialist Include:

CRM Management:

Manage the CRM system (e.g., Meritto( No Paper forms, or other platforms) and ensure it supports the needs of admissions, marketing, and student services teams

Data Analysis & Reporting:

Monitor CRM data to ensure accuracy and create reports that provide actionable insights to optimize student engagement and admissions processes

Segmentation & Targeting:

Develop and maintain student and lead segmentation to support personalized communication efforts across multiple channels (email, SMS, social media, etc.)

Campaign Management:

Collaborate with the marketing team to build and execute automated email marketing, SMS campaigns, and nurturing workflows that guide prospective students through the admissions funnel

Student Journey Mapping:

Map out the student journey, from inquiry to enrollment, to identify touchpoints where engagement and communication can be improved

Lead Nurturing:

Develop strategies to nurture leads through personalized campaigns, providing relevant content and information to improve conversion rates

Cross-department Collaboration:

Work closely with Admissions, Marketing, and IT teams to align CRM initiatives with broader enrollment goals

CRM Training:

Train internal staff on CRM best practices, ensuring they can efficiently use the platform to meet their goals

Compliance & Security:

Ensure that all CRM activities comply with data protection and privacy regulations, such as GDPR

If anyone is interested, please send me your CV in our email id:

hr@ilead.net.in