Job Description

Driven by the passion to improve quality of people's lives, WS Audiology continues to grow as market leader in the hearing aid industry. With our commitment to increase penetration in an underserved hearing care market, we want to accelerate our business transformation in order to reach more people, more effectively.


This CRM Specialist role is responsible for optimizing the sales cycle, from customer segmentation and planning through to execution and follow-up. The ideal candidate will have expertise in customer segmentation, sales territory management, sales enablement, and marketing automation, with an emphasis on leveraging cutting-edge technologies.

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What You will do

Customer Segmentation & Planning:

Lead the execution of customer segmentation models to ensure effective targeting and alignment of sales resources across diverse market segments.

Sales Planning & Preparation:

Oversee the preparation of strategic sales plans, ensuring alignment with regional and corporate goals while ensuring optimal resource allocation.

Customer Meetings & Follow-Up:

Ensure that customer meetings are well-planned and effectively executed. Track meeting outcomes and lead follow-up activities to ensure impact and relationship building.

Impact Tracking & Sales Excellence:

Establish metrics for tracking sales impact, including sales territory performance, campaign effectiveness, and lead conversion rates.

Campaign Management:

Lead the end-to-end execution of sales and marketing campaigns, including defining objectives, coordinating cross-functional teams, tracking progress, and reporting on results.

Marketing Automation:

Drive the effective use of marketing automation platforms to streamline lead generation, nurture leads, and improve conversion rates. Oversee the launch tracking and performance evaluation of marketing campaigns.

Event Management:

Oversee virtual and in-person events (using tools like Aventri and Zoom Webinar) to enhance customer engagement and support sales growth. Ensure smooth execution, from planning to post-event follow-up.

Master Data Management:

Oversee the quality and integrity of master data across Salesforce.com and Infor LN systems. Ensure that all data used for sales, marketing, and customer service is accurate, consistent, and timely.

Service Excellence:

Implement and monitor service quality management programs, ensuring high levels of customer satisfaction and seamless integration with sales strategies. Ensure that customer service touchpoints are aligned with the overall customer experience.

Sales Tracking & Reporting:

Leverage Salesforce Einstein Analytics and other business intelligence tools to track sales performance, campaign impact, and other KPIs. Provide actionable insights to improve sales strategies.

Sales Enablement Tools Management:

Oversee and optimize the use of sales enablement tools like Showpad, Zoom Webinar, and other digital platforms to drive sales productivity, engagement, and customer experience.

CRM Systems (B2B & B2C):

Manage the implementation and continuous improvement of Salesforce.com for both B2B and B2C sales operations. Ensure proper data management, accurate reporting, and seamless integration across all sales processes.

Shopping & Fitting Experience:

Manage the development of systems and processes to improve the shopping and fitting experience for customers, ensuring that customer-facing teams have the tools and data necessary to drive a seamless experience.

Sales Forecasting & Territory Management:

Utilize data-driven insights to refine sales territory management and ensure that resources are deployed efficiently to maximize revenue potential.

Training & Support:

Develop and deliver training programs for sales teams on the use of sales tools, CRM systems, and sales best practices. Ensure ongoing support to drive continuous improvement.
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What you bring

Minimum of 5-8 years of experience in sales operations, sales systems management, or related roles, with at least 5 years in a leadership capacity. Proficiency and proven certification in Salesforce.com (B2B & B2C) is Mandatory, Infor LN, Showpad, Zoom Webinar, and other sales enablement and marketing automation platforms. Hands-on experience with Salesforce Einstein Analytics or similar BI tools for sales performance tracking and reporting. Strong understanding of marketing automation, customer segmentation, and lead management processes. Expertise in campaign management, launch tracking, and service quality management. Experience with master data management and ensuring data integrity across business systems.

Skills & Competencies:

Excellent leadership, communication, and project management skills. Analytical mindset with a focus on data-driven decision-making. Strong collaboration skills and ability to work across multiple departments. A customer-first mindset with a focus on improving both customer experience and sales efficiency.

Preferred Experience:

Experience in the retail, e-commerce, or manufacturing sectors is preferred. Familiarity with advanced sales techniques, including sales territory management and customer lifetime value optimization.
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Who we are

At WS Audiology, we provide innovative hearing aids and hearing health services.


Together with our 12,000 colleagues in 130 countries, we invite you to help unlock human potential by bringing back hearing for millions of people around the world.


With us, you will become part of a truly global company where we care for one another, welcome diversity and celebrate our successes.


Sounds wonderful? We can't wait to hear from you.

WS Audiology is an equal-opportunity employer and committed to creating an inclusive employee experience for all. Regardless of race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status we firmly believe that our work is at its best when everyone feels free to be their most authentic self.