Job Description

Position- CRM & Preformation Marketing (Premium Lifestyle Brand)

Location: Gurgaon

Experience: 3+ year in

CRM and/or Performance Marketing

for premium or lifestyle brands.

salary: Negotiable

We are looking for a data-driven and proactive

CRM & Performance Marketing Associate

to strengthen customer engagement, retention, and full-funnel marketing for our premium lifestyle brands.

This role integrates

CRM, email/WhatsApp marketing, automation, and performance marketing

(Meta, Google, YouTube) to drive acquisition and loyalty.
You will report to the

Marketing Manager

and collaborate closely with the

Operations and E-commerce teams

.

Key Responsibilities:

1. CRM & Customer Retention

Manage and segment customer data across Shopify, marketplaces (Amazon, Myntra, Tata CLiQ Luxury), and CRM platforms. Execute

email and WhatsApp campaigns

-- automation, A/B testing, personalization, and performance tracking. Develop and manage loyalty, referral, and win-back programs to improve

customer lifetime value (LTV)

. Integrate and optimize

AI Chatbots

for personalized engagement and lead nurturing.

2. Performance Marketing (Meta, Google, YouTube)

Plan, execute, and optimize campaigns across

Meta (Facebook/Instagram)

,

Google Ads

, and

YouTube

. Collaborate with internal and external teams for

audience segmentation, creative testing, UTM setup, and reporting

. Monitor and analyze KPIs including

ROAS, CTR, CAC, and conversion rate

, making data-backed optimization recommendations. Test audience clusters for premium segmentation. Align ad campaigns with CRM strategies to ensure consistent communication across channels.

3. Analytics & Reporting

Create integrated dashboards covering CRM and paid media performance. Track key engagement metrics such as

open rate, CTR, repeat purchase rate, and campaign ROI

. Provide insights to enhance customer journey mapping, funnel efficiency, and conversion pathways. Present monthly performance summaries and improvement recommendations.

4. Cross-Functional Collaboration

Work with marketing, operations, and tech teams to synchronize CRM, automation, and digital marketing efforts. Coordinate with agencies or vendors for campaign execution, data sync, and CRM tool integration. Ensure brand consistency and premium positioning across all digital touchpoints.

Qualifications

Bachelor's degree in Marketing, Business, or related field. 3-5 years of experience in

CRM and/or Performance Marketing

for premium or lifestyle brands. Proficiency in CRM and automation tools (e.g.,

HubSpot, Brevo, Mailchimp, Zoho, Klaviyo

). Working knowledge of

Meta Ads Manager, Google Ads, and YouTube Campaign Manager

. Strong analytical mindset; ability to interpret campaign data and make optimization decisions. Experience with

Shopify

, marketplaces (Amazon, Myntra, Tata CLiQ Luxury), and email workflows and automations. Excellent communication and coordination skills, with a premium brand sensibility.

mail updated resume with salary details-

email: etalenthire@ gmail.com

satish: 88O2749743

Job Type: Full-time

Pay: ₹43,438.42 - ₹75,226.98 per month

Ability to commute/relocate:

Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):

How much experience you have in Shopify, marketplaces (Amazon, Myntra, Tata CLiQ Luxury), ? Rate you English speaking skill from 1 to 10 ? Do you have experience in premium lifestype brand ? Brand name ? Current salary Per Month ? Expected salary per month ? Notice period in Days ? Current Location ?
Experience:

Performance marketing: 3 years (Preferred) CRM and automation tools : 3 years (Preferred)
Work Location: In person