The role of the CRM Manager is to oversee all CRM functions, building the business's overall consumer management capability in order to provide a high level of service and excellent consumer experience and capture data across all key touch-points of the business.
The Manager of CRM is a key pillar in the business's income generation strategy and he serves to maximize consumer retention and the acquisition of new consumers, therefore, enabling the business to achieve its consumer base targets and ultimately its financial goals.
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