Job Description

Job Summary:

As a CRM Manager, you will be responsible for managing and optimizing the customer relationship management (CRM) system and ensuring that it supports the company's overall business goals. You will drive strategies to improve customer engagement, retention, and lifetime value, using data insights, marketing automation, and CRM tools.

Key Responsibilities:

CRM Strategy & Management:

Develop, implement, and manage the CRM strategy to improve customer engagement, retention, and satisfaction. Oversee the use and optimization of the CRM system (e.g., Salesforce, HubSpot, Microsoft Dynamics) to track customer interactions, sales, and support activity. Ensure the CRM database is accurate and up-to-date with customer information, segmentations, and preferences.

Customer Segmentation & Targeting:

Create and manage customer segments for targeted marketing campaigns based on customer data and behavior. Develop customer lifecycle journeys, from onboarding to re-engagement, ensuring the customer experience is consistent and impactful.

Campaign Development & Execution:

Design and execute personalized email marketing campaigns, loyalty programs, and automated workflows. Collaborate with the marketing and sales teams to align CRM initiatives with broader company goals, improving customer acquisition, engagement, and retention.

Data Analysis & Reporting:

Monitor key performance indicators (KPIs) related to CRM campaigns (e.g., open rates, click-through rates, conversion rates). Use data insights to optimize CRM processes, campaigns, and customer touchpoints. Provide regular reports and insights to senior management regarding CRM activities and performance.

Customer Retention & Loyalty:

Develop and implement strategies to increase customer loyalty, minimize churn, and drive repeat business. Work with the customer service and support teams to address any issues affecting customer satisfaction.

Collaboration & Team Support:

Collaborate with cross-functional teams (Sales, Marketing, Customer Service) to ensure a unified approach to customer relationships. Train internal teams on CRM best practices and ensure the effective use of the CRM platform across departments.

Required Qualifications:

Bachelor's degree in Marketing, Business, or related field. 2-5 years of experience in CRM management Experience with CRM platforms (e.g., LSQ, Salesforce, Zoho). Strong analytical skills, with the ability to interpret data and generate actionable insights. Excellent project management, communication, and organizational skills. Familiarity with email marketing, automation, and customer journey mapping. Ability to work collaboratively in a fast-paced, cross-functional environment.
Job Types: Full-time, Permanent

Pay: ₹360,000.00 - ₹480,000.00 per year

Application Question(s):

Do you have proper work from home setup? How many year of Customer relationship management experience you have? Are you comfortable speaking, reading and writing Arabic language? Do you have any experience with Textile industry?
Experience:

CRM manager: 2 years (Required)
Work Location: Remote