for D2C, B2B, and distribution channels.
Align sales processes with CRM data insights to
improve lead conversion, order fulfillment, and post-sale engagement
.
Create
customer lifecycle frameworks
to track and optimize customer journeys from acquisition to retention.
Work closely with sales and operations teams to
streamline order processing, fulfillment, and CRM-based automation
.
4. Customer Acquisition & Conversion Optimization
Develop and execute targeted
customer acquisition campaigns
through performance marketing, referral programs, and influencer collaborations.
Leverage
CRM analytics
to track and improve customer conversion rates.
Use A/B testing and marketing automation to optimize onboarding flows and reduce churn.
Collaborate with marketing teams to create
hyper-localized sales strategies
for different customer segments.
5. Operational Readiness & Service Optimization
Ensure end-to-end
customer service readiness
, from order management to post-sales support.
Work with customer support teams to
resolve escalations, improve response times, and enhance overall service quality
.
Develop
CRM dashboards and reports
to track KPIs such as customer lifetime value (CLV), retention rate, churn rate, and engagement metrics.
Align CRM operations with logistics, delivery, and fulfillment to
ensure smooth order-to-delivery execution
.
6. Revenue & Recovery Reconciliation
Oversee revenue tracking, ensuring accurate
billing, payment reconciliation, and order-to-cash process