Job Description

Job Title: CRM Manager

Location:

Nagpur, Maharashtra

Reporting To:

Head of Sales / Director - Customer Experience

Role Summary

We are looking for a proactive and data-driven CRM Manager to lead customer relationship strategies across the real estate lifecycle--from inquiry to post-possession. This role is central to enhancing customer satisfaction, optimizing communication, and driving repeat and referral business.

Key Responsibilities

Manage the end-to-end customer journey using CRM tools--from lead capture to post-sale engagement Ensure timely and personalized communication with prospects and buyers via email, SMS, and WhatsApp Maintain accurate and up-to-date customer records, preferences, and interaction history Coordinate with sales, marketing, and site teams to ensure smooth handovers and customer updates Track and report on lead conversion, customer satisfaction, and service metrics Implement automation workflows for follow-ups, reminders, and feedback collection Handle customer queries, complaints, and escalation management with empathy and efficiency Support loyalty programs, referral campaigns, and post-possession engagement initiatives

Candidate Profile

5-8 years of experience in CRM management, preferably in real estate, hospitality, or financial services Strong command of CRM platforms (e.g., Salesforce, Zoho, HubSpot, or real estate-specific tools) Excellent communication and interpersonal skills Analytical mindset with ability to interpret customer data and behavior Experience in managing large customer databases and segmentation strategies Graduate/Postgraduate in Business Administration, Marketing, or related field

Bonus Skills

Familiarity with RERA compliance and documentation workflows Experience in multilingual customer communication (Marathi, Hindi, English) Exposure to customer journey mapping and CX design
Job Type: Full-time

Pay: ₹500,000.00 - ₹600,000.00 per year

Application Question(s):

Please list the name of CRM software you have a strong hold.
Experience:

CRM management: 5 years (Required)
Location:

Nagpur, Maharashtra (Required)
Work Location: In person