Roles and Responsibilities Jubilant FoodWorks is amidst transformation & expansion which will fuel the next level of growth and this creates both challenges and opportunities. While JFL is the largest QSR in the sub-continent, it is set to double in scale & size with Multi Business, Multi Product, Multi Country Operations.
Build CRM strategy across customer cohorts
Build a structured CRM program with focus on customer LTV
Use scientific segmentation approach and drive key KPI\xe2\x80\x99s like frequency, winbacks, churn etc.
Drive efficiency in marketing spends by optimising/targeting discounts and improving ROI
Participate in key decision making forums & communicate key insights in an effective and influential manner
Draw insights from consumer research, sentiment analysis and leverage these findings to drive customer engagement
Business Support & Funnel Management
Monitor campaign and Own Assets funnels to assess opportunities and build programs to improve conversion andreduce drop-offs
experiments) to enable data driven decisions and demonstrate measurable value.
Collaborate with insights team to generate and execute actionable business recommendations (setup A-B
Expedite root cause analyses/insight generation against a given recurring use case
Loyalty Program
Work in partnership with the digital tech/product team to launch the loyalty program and personalisation initiatives
Impact on Innovations & Changes
Implementation and continuous improvement of CRM processes and systems
Regular monitoring of latest trends in CRM strategies/tools/vendors/channels and driving adoption through pilots and consequently scale-up post success
Comfortable in a high-energy, fast-paced environment
Proficient verbal and written communication skills
Detail-oriented with the ability to self-direct work in an unstructured environment
Excellent partnership and collaboration skills with the ability to work cross-functionally
Good organisational skills including prioritising, scheduling, time management, and meeting deadlines
Key Skills App Based CRMMarketing ManagementCRM Skills highlighted with \xe2\x80\x98\xe2\x80\x98 are preferred keyskills Education PG:MBA/PGDM in Any Specialization
Company Profile
Jubilant FoodWorks (JFL) Jubilant FoodWorks Limited (JFL/Company) is part of Jubilant Bhartia group and is one of India\xe2\x80\x99s largest food service Company, with a network of 1,335 Domino\xe2\x80\x99s Pizza restaurants across 282 cities (as of March 31, 2020). The Company has the exclusive rights to develop and operate Domino\xe2\x80\x99s Pizza brand in India, Sri Lanka, Bangladesh and Nepal. At present, it operates in India, and through its subsidiary companies\xe2\x80\x99 in Sri Lanka and Bangladesh. The Company also has exclusive rights for developing and operating Dunkin\xe2\x80\x99 Donuts restaurants for India and has 34 Dunkin\xe2\x80\x99 Donuts restaurants across 10 cities in India (as of March 31, 2020). JFL has entered into the Chinese cuisine segment with its first owned restaurant brand, \xe2\x80\x98Hong\xe2\x80\x99s Kitchen\xe2\x80\x99 and has 4 Hong\xe2\x80\x99s kitchen restaurant across 2 cities in India (as of March 31, 2020).
Salary: Not Disclosed by Recruiter Industry: FMCG Department: Marketing & Communication Role Category: Digital Marketing Role: Campaign Manager Employment Type: Full Time, Permanent
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