Divine Edge Properties is a fast-growing real estate channel partner in Kolkata managing 360 digital marketing, sales operations, and performance campaigns. We're building an in-house LMS (Lead Management System) to unify our ad data, lead tracking, and client management pipelines across Meta Ads, Google Ads, and CRM tools.
We're looking for a capable, hands-on professional who can design and deploy a custom LMS/CRM system tailored for the real-estate industry--integrated, automated, and scalable.
Role Overview
You'll architect, develop, and implement a CRM/LMS system that connects Divine Edge's marketing funnels, sales teams, and customer pipelines into one efficient dashboard.
You'll collaborate directly with our Head of Marketing to design workflows for lead capture, nurturing, follow-up automation, and sales performance tracking.
Key Responsibilities
Build an integrated Lead Management System (LMS) customized for real-estate operations.
Integrate data from Meta Ads, Google Ads, website forms, and WhatsApp/Email into a central CRM.
Set up automated lead routing, follow-up reminders, and sales stage tracking.
Create user dashboards for sales agents and management with analytics (CPL, conversion, ROI, etc.).
Implement contact segmentation, tagging, and lead scoring.
Ensure easy import/export of leads between Ads, CRM, and Excel/Sheets.
Maintain database hygiene, backup, and data security protocols.
Deploy via no-code/low-code tools (e.g., Airtable, Softr, Bubble, Make/Zapier) or custom tech stack (React, Node, Firebase, etc.), depending on skillset.
Train internal teams and ensure system scalability as lead volume grows.
Required Skills
Proven experience building or customizing CRMs / LMS for real estate, agency, or SaaS environments.
Proficiency in workflow automation tools (Zapier, Make, Pabbly, or equivalent).
Experience with APIs and webhooks (Meta, Google Ads, WhatsApp Business API).
Understanding of UI/UX for dashboards and database design principles.
Strong analytical mindset to connect marketing data with sales operations.
Knowledge of real estate lead funnels and campaign tracking is a major plus.
A builder who can turn business logic into working systems fast.
Obsessed with automation and data integrity.
Able to balance practical speed with technical precision.
Comfortable coordinating with both marketing and sales teams.
Compensation
Competitive salary based on experience.
Open to contract-based or full-time arrangements.
Send your resume, portfolio, and any previous CRM/LMS project links to