Job Description

About the Role:-

We are looking for a

CRM & Lifecycle Marketing Manager

to own and drive key user lifecycle metrics at STAGE. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.
This is a high-impact, ownership-driven role where you'll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.

Key Responsibilities:-

1.

End-to-end

metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) -- set targets, build roadmap, deliver improvements and own outcomes.
2.

Campaign setup & CRM operations

(Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) -- audience selection, triggers, scheduling, tagging, and delivery monitoring.
3.

Segmentation & personalization Define behavioural

and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.
4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.
5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.

Key Expected Outcomes:-

1.

Improvement in owned lifecycle metric

-- measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.
2.

High-quality campaign execution

-- error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.
3.

Increased user engagement & watch conversion

-- stronger daily/weekly active ratios and deeper content consumption.
4.

Data-driven optimization

-- regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.
5.

Actionable insights for business teams

-- clear reporting and learnings that inform product and marketing decisions.

Must Have Requirements:-

? End-to-end Lifecycle Ownership - ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).
? CRM Automation Expertise - hands-on execution using tools like Clevertap ,MoEngage, WebEngage
? User Segmentation & Targeting - defi ning cohorts based on behaviour, subscription status, and engagement data.
? Cross-channel Campaign Management - executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization
? Data Analysis & Reporting - tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA
? A/B Testing & Experimentation - Continuously ideating , setting up and evaluating experiments to improve conversion and retention.
? Journey & Funnel Optimization - identifying drop-offs and improving user progression through lifecycle stages.
? Copy & Creative Collaboration - working with content/design teams to ensure messaging relevance and clarity.
? Stakeholder Collaboration - aligning with product, CX, Content and data teams for execution dependencies.
? Ownership Mindset - accountable for end outcomes and continuously optimizing performance of the assigned metric.

What will be the success metric for this role?

? Improvement in owned lifecycle metric -- measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.
? High-quality campaign execution -- error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.
? Increased user engagement & watch conversion -- stronger daily/weekly active ratios and deeper content consumption.
? Data-driven optimization -- regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.
? Actionable insights for business teams -- clear reporting and learnings that inform product and marketing decisions.

Mandatory Criteria (Can't be neglected during screening) :

- Candidate should have Experience: 4-6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.

- Preferred Industry Exposure: Gaming / OTT / E-commerce

- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation

- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage

- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data

- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization

- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)

- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization

- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression

Job Type: Full-time

Pay: ?1,500,000.00 - ?1,800,000.00 per month

Experience:

digital-first/app-based platforms: 4 years (Preferred) Gaming / OTT / E-commerce: 4 years (Preferred) CRM automation platforms: 4 years (Preferred) cross-channel campaigns : 4 years (Preferred)
Work Location: In person