Job Description

Mandatory Criteria (Can't be neglected during screening) :- Candidate should have Experience: 4-6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.- Preferred Industry Exposure: Gaming / OTT / E-commerce- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.DescriptionAbout the Role:-We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at STAGE. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.This is a high-impact, ownership-driven role where you'll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.Key Responsibilities:-1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) - set targets, build roadmap, deliver improvements and own outcomes.2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) - audience selection, triggers, scheduling, tagging, and delivery monitoring.3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.Key Expected Outcomes:-1. Improvement in owned lifecycle metric - measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.2. High-quality campaign execution - error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.3. Increased user engagement & watch conversion - stronger daily/weekly active ratios and deeper content consumption.4. Data-driven optimization - regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.5. Actionable insights for business teams - clear reporting and learnings that inform product and marketing decisions.Must Have Requirements:-- End-to-end Lifecycle Ownership - ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).- CRM Automation Expertise - hands-on execution using tools like Clevertap ,MoEngage, WebEngage- User Segmentation & Targeting - defi ning cohorts based on behaviour, subscription status, and engagement data.- Cross-channel Campaign Management - executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization- Data Analysis & Reporting - tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA- A/B Testing & Experimentation - Continuously ideating , setting up and evaluating experiments to improve conversion and retention.- Journey & Funnel Optimization - identifying drop-offs and improving user progression through lifecycle stages.- Copy & Creative Collaboration - working with content/design teams to ensure messaging relevance and clarity.- Stakeholder Collaboration - aligning with product, CX, Content and data teams for execution dependencies.- Ownership Mindset - accountable for end outcomes and continuously optimizing performance of the assigned metric.What will be the success metric for this role?- Improvement in owned lifecycle metric - measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.- High-quality campaign execution - error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.- Increased user engagement & watch conversion - stronger daily/weekly active ratios and deeper content consumption.- Data-driven optimization - regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.- Actionable insights for business teams - clear reporting and learnings that inform product and marketing decisions.Salary : 15.00-18.00 LPA (ref:updazz.com)

Skills Required