Job Description

WhatsApp Automation Executive (Minimum 1 Year Exp. )

WhatsApp Automation Manager will manage, monitor, and improve all WhatsApp-based

communication systems used for student inquiries, lead follow-ups, admission support, and

automated messaging. The role ensures smooth functioning of WhatsApp APIs, chatbots,

templates, and student query workflows.

Key Responsibilities

1. WhatsApp Automation Setup & Management

? Manage WhatsApp Business API and automation tools (Interakt, WATI, etc.).

? Create and update automated message flows for inquiries, admissions, counselling, and

follow-ups.

? Ensure all templates are approved and active.

? Maintain FAQ and chatbot responses used for student support.

2. Lead Handling & Response System

? Set up instant replies for new leads (course details, fees, admission steps).

? Ensure that every student inquiry receives correct automated information.

? Monitor response quality and reduce delay in replies.

3. Daily Monitoring & Issue Handling

? Track WhatsApp message delivery, read rates, and failure reports.

? Fix issues like message not sending, template rejection, or number blocking.

? Coordinate with the technical team if the API or automation stops working.

4. Student Support & Communication

? Manage automated reminders for:

? Admission deadlines

? Document submission

? Fee payments

? Counselling schedules

? Ensure students receive accurate course information and guidance through automated

messages.

5. Reporting & Analysis

? Prepare daily and weekly WhatsApp performance reports (message sent, delivered,

read, replied).

? Analyse student queries to improve chatbot answers.

? Share insights on student interest, active time, and top questions.

6. Template Management

? Create new WhatsApp templates for:

? Marketing

? Admission updates

? Important announcements

? Submit templates for approval and track rejection reasons.

7. Coordination & Team Support

? Coordinate with counselling, admissions, and marketing teams for new message

requirements.

? Update WhatsApp messages based on new courses, fees, or admission changes.

? Work with the design/content team for creatives used in WhatsApp communication.

Required Skills:

? Basic knowledge of WhatsApp Business API tools.

? Understanding of student counselling or admission processes (preferred).

? Good Excel/Google Sheets skills for reporting.

? Ability to troubleshoot technical issues.

? Strong follow-up and attention to detail.

Experience

? 1-2 years experience in WhatsApp automation, CRM, or digital communication.

? Experience in an education company is preferred but not compulsory.

? Freshers with technical understanding and strong communication can also apply.

Job Types: Full-time, Permanent

Pay: ?18,840.60 - ?23,593.20 per month

Benefits:

Flexible schedule Leave encashment Paid sick time
Work Location: In person