Job Description

Senior Executive - CRM

Location:

Tambaram, Chennai

Full-time | On-site

About the Role

We are seeking a

Senior Executive - CRM

for our client, responsible for managing customer relationship support activities, building strong customer connections, and driving brand engagement. The ideal candidate will analyze customer behavior and deliver actionable insights to enhance loyalty and retention.

Key Responsibilities

Functional:

Execute CRM campaigns and coordinate with the

Capillary

team Analyze customer behavior and value delivery Prepare ad-hoc reports using

Insights+

(CRM KPI, Campaign Reports, New vs Existing Reports) Manage SMS campaigns via

Engage+

, including SMS credits, POs, and retainer charges Maintain and manage customer-level and transaction-level databases through

FTP

(birthdays, anniversaries, tele-calling, top customers) Analyze customer data to generate insights and develop targeted CRM programs Manage

Capillary coupons

(promo GVs, DVS, birthday, anniversary) and

DVS campaigns

(NSO, Retention, Earn & Burn) Execute

points campaigns

(e.g., 2X, 4X) and track

liability reports

(issuance/redemption)

Organizational:

Adhere to service level agreements (SLAs) and internal processes

Qualifications & Skills

Bachelor's degree (preferred in Marketing, Business, or related field) 2-4 years of experience in CRM or Marketing Analytics Hands-on experience with

Capillary CRM

is highly preferred Strong analytical and reporting skills Proficiency in Excel and CRM tools Good communication and coordination skills
Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person