Job Description

Posted On Mar 24, 2023

Location
Baroda
Functional
Advertising
Department
Internet Marketing
Designation
CRM & Email Marketing Manager
Number of Position(s)
1
Openings Valid Till
May 24, 2023
CTC Package LPA
12-18 LPA
Min Salary (per annum)
12
Max Salary (per annum)
18
Currency
INR

Company Description

DSPL, established in India in 2006 as a start-up, the company works exclusively with clients in the UK and Australia. We offer a whole host of services to our clients from our offices in Vadodara & Hyderabad, from accounting to retail design and full-scale e-commerce. We have built a strong reputation as an employer by ensuring that our people get training, development and progression. Very seldom do we bring in management from outside - instead, we prefer to build from within. We look for intelligence, a strong work ethic and a great attitude, and we, in turn, reward our people with excellent remuneration and prospects. With us, you are not just a number but a key player irrespective of your role, department or seniority.

Roles & Responsibilities;

• Developing, planning, executing and optimising email campaigns
• Ensuring the accuracy of audience targeting and data
• Defining a reporting structure to report and track campaigns
• Garnering insights and documenting best practices from previous campaigns so they can continually learn and improve future campaign performance
• Ensuring all practices align with GDPR requirements
• Assessing, evaluating and troubleshooting CRM/marketing data, tools, and processes

Job Specification;

• 4-7 years experience building, optimising and deploying email campaigns and able to demonstrate impact made
• Hands-on experience with email marketing automation software
• Evidence of content writing with a clear commercial purpose
• Strong analytical skills and ability to use data to optimise
• Working knowledge of HTML is required. Proficiency in HTML a plus
• Knowledge of A/B testing. Understanding control groups and their use in measuring uplift is a plus.

Advantageous;

• An individual who is able to work quickly, flexibly and iteratively, always on the lookout for ways to optimise their output against agreed metrics
• Someone with a strong capability for analysing marketing, customer data and campaign data, as well as working with Excel or Tableau
• Ability to manage multiple projects in a schedule-driven, fast-paced environment with confident written and verbal communication skills
• You understand email deliverability and the major factors that determine it.
• Someone open-minded, collaborative and proactive, as well as comfortable in developing ideas with marketing and across the business and open to new learnings

Qualifications

Any Gratudate