Job Description

About Chokore

Chokore is a fast-growing Indian accessories brand that blends elegance, innovation, and heritage. With a wide product range -- from pocket squares and ties to sunglasses, hats, and perfumes -- we design for modern India. At Chokore, we're building more than products -- we're building moments of identity, confidence, and culture.

We are now looking to strengthen our relationship with

existing and new customers

through thoughtful, data-driven engagement -- and that's where you come in.

About the Role

We are looking for a

CRM & Customer Retention Specialist

with proven experience in Shopify or other e-commerce ecosystems. This role is focused on

analyzing customer data, building retention frameworks, managing personalized communication, and designing offers/loyalty programs

to increase revenue from our existing customer base.

The ideal candidate will be both

analytical and creative

, able to draw insights from customer behavior and translate them into impactful campaigns that maximize repeat purchases and customer lifetime value.

You'll work closely with the content, product, and performance teams to

translate customer data into powerful journeys

-- across email, WhatsApp, SMS, and more.

Key Responsibilities

1. Customer Data & Analytics

Build and maintain

customer segmentation models

(e.g., Recency-Frequency-Monetary - RFM analysis, cohort analysis, churn prediction). Track and analyze key customer KPIs:

repeat purchase rate, AOV, churn rate, CLV, CAC-to-LTV ratio

. Use tools like

Shopify Analytics, Klaviyo, HubSpot, Omnisend, GA4

(or similar) to generate actionable insights.

2. CRM Strategy & Frameworks

Develop and execute

customer lifecycle strategies

(welcome flow, post-purchase, win-back, loyalty). Create

automated retention campaigns

via email, SMS, push notifications, or WhatsApp. Build and manage

loyalty, referral, and subscription programs

to strengthen customer engagement. Collaborate with the product and marketing teams to ensure CRM aligns with overall brand goals.

3. Personalized Communication & Offers

Design

personalized offers, bundles, and promotions

based on customer behavior and purchase history. Implement

A/B testing

across campaigns to optimize subject lines, creatives, and CTAs. Ensure consistency of communication across touchpoints (email, SMS, WhatsApp, in-store, social). Manage

customer feedback loops, surveys, and NPS programs

.

4. Revenue Growth & Optimization

Continuously monitor retention metrics and identify opportunities to

reduce churn and boost repeat orders

. Work closely with performance marketing to align acquisition and retention strategies. Create reports on CRM campaign performance, highlighting ROI and actionable insights. Propose innovative ways to increase

CLV, cross-sell, and upsell

within the customer base.

Ideal Candidate

3-6 years of hands-on CRM experience in

D2C

e-commerce (preferably Shopify)

. Strong knowledge of

CRM tools

: Klaviyo, HubSpot, Omnisend, Mailchimp, or similar. Proficiency in

Shopify Analytics, Google Analytics (GA4), Excel/Google Sheets

. Deep understanding of

customer segmentation, lifecycle marketing, and retention frameworks (RFM, cohort, churn models)

. Ability to design and execute

automated workflows and personalized campaigns

. Experience with

A/B testing, campaign measurement, and reporting

. Knowledge of

loyalty programs, referral strategies, and subscription models

. Excellent communication skills to collaborate with cross-functional teams. Bonus: Familiarity with

data visualization tools (Looker, Tableau, Power BI)

or

basic SQL

for deeper analysis.

Personal Attributes

Analytical Thinker

- loves diving into numbers and extracting patterns.

Creative Marketer

- can design campaigns that feel personal, not generic.

Revenue-Driven

- always thinking about increasing LTV and ROI.

Customer-Centric

- understands customer psychology and builds trust through communication.

Proactive & Curious

- suggests improvements and new retention ideas.

What You'll Love at Chokore

A high-margin, fast-moving brand with a distinct identity Freedom to experiment and bring your ideas to life Be part of the brand's next phase of growth -- loyalty, retention, and community
Job Type: Full-time

Pay: ₹30,000.00 - ₹60,000.00 per month

Work Location: In person

Application Deadline: 26/09/2025