Job Description

Job Title: CRM and Digital Marketing Executive
Location: Bangalore
Department: BD/CRM
Reports To: HQ BD and CRM Head
Job Summary:
We are looking for a proactive and data-driven CRM Executive to manage, analyze,
and optimize customer relationships through effective use of CRM platforms and
marketing automation tools. The CRM Executive will play a key role in enhancing
customer engagement, improving retention, and driving revenue through
personalized communications and data insights.
Key Responsibilities:
CRM Management & Campaign Execution:
Manage day-to-day operations of the CRM system.
Ensure all communications are aligned with brand guidelines and deliver
personalized customer experiences.
Data Analysis & Reporting:
Generate reports and insights to support business decisions and identify
opportunities for improvement.
Maintain clean, accurate, and up-to-date customer data in the CRM system.
Customer Retention & Engagement:
Work with marketing and sales teams to create customer journey maps and
enhance user experience.
Sharing of company collaterals and festive posters internally and with client to
maintain professional relationship.
Collaboration & Integration:
Collaborate with the digital marketing, sales, and product teams to ensure
consistent messaging and integration between CRM and other channels.
Coordinate with the tech team and other teams to ensure CRM data sync with
ISO audits, CMMI audits, websites, and social media platforms.
Requirements
Additional Proficiencies
Creating visual designs for print and digital media
Collaborating with clients and decision-makers to understand project
requirements
Designing brand kits to ensure branding consistency
Using design software to produce visually appealing designs
Creating visual elements like logos and illustrations
Revising designs based on client feedback
Well versed in PowerPoint and excel
Fair understanding of content creation
Qualifications:
Bachelor's degree in Marketing, Business Administration, Communications, or
related field.
1-2 years of experience in CRM, or customer retention roles.
Hands-on experience with CRM and automation tools (e.g., Oddo, Salesforce,
HubSpot, Zoho, or similar).
Strong analytical skills and proficiency in Excel/Google Sheets and
presentation making skills.
Excellent communication, attention to detail, and project management skills.
Salary and Joining:
4-5 lakh p.a.
Joining on immediate basis

Skills Required