Job Description

About the Role

We are looking for a detail-oriented and process-driven

CRM Executive

to manage, maintain, and optimize our real estate CRM system. The ideal candidate will have a strong understanding of the real estate sales lifecycle, excellent data management skills, and the ability to coordinate effectively with sales, marketing, channel partners, and CRM vendors.

This role is non-technical but requires comfort with backend configuration, data handling, and CRM workflows.

Educational Qualifications

Required:

Bachelor's Degree in: Business Administration Marketing Information Technology Commerce

Preferred:

MBA in Marketing or Operations Diploma in Real Estate Management CRM-related certification (any CRM platform)
Note: This role does

not require software engineering or deep technical qualifications.

Required Knowledge & Industry UnderstandingA. Real Estate Sales Process (Mandatory)

Must have clear understanding of:

Lead lifecycle: Enquiry ? Follow-up ? Site Visit ? Booking*
Lead sources: digital, channel partners (CP), referrals Real estate project structure: tower, wing, unit, typology Inventory management statuses: available, blocked, hold, sold Payment plans, discounting, and offers Basic booking documentation: EOI, application forms, agreement reference

B. CRM Functional Understanding

Should be comfortable with:

User role & permission management Uploading, validating, and cleaning lead data Creating dashboards and MIS reports Managing integrations: website forms, portals, advertising platforms Ensuring data hygiene and follow-up compliance

C. Technical Comfort (Non-Developer)

Basic understanding of APIs/integrations (preferred, can be trained) Ability to coordinate with CRM vendor support Understanding backend configuration (without coding)

Skills RequiredEssential Skills

Strong MS Excel skills: VLOOKUP, Pivot Tables, Data Cleaning Excellent coordination with Sales, Marketing & Channel Partners High data accuracy and attention to detail Experience with dashboards, reporting, and metrics Good English communication skills

Preferred Skills

Experience with CRMs such as: Leadsquared, Sell.Do, Salesforce, Zoho, HubSpot Understanding of RERA compliance Experience coordinating with digital marketing teams Ability to learn new tools quickly

Key Competencies & Personal Traits

Highly detail-oriented and accurate Process-driven and disciplined Analytical mindset for funnel and performance analysis Patient, supportive, and able to assist sales teams with CRM queries High integrity in handling confidential data Proactive in identifying system gaps, process issues, or user errors
Job Type: Full-time

Pay: ₹30,000.00 - ₹35,000.00 per month

Work Location: In person