Job Description

We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives within the IT services sector. This role involves developing and executing marketing strategies to promote our services, generate leads, enhance brand visibility, and support sales efforts. The ideal candidate will have a deep understanding of B2B marketing in the tech space, with experience in digital campaigns, content creation, and market analysis.Experience: 9-12 yearsJob Location: Noida (Work from Office)Key Responsibilities:- Develop and implement comprehensive marketing strategies aligned with business goals.- Drive lead generation through digital marketing, SEO/SEM, email campaigns, and social media.- Manage content creation including blogs, case studies, whitepapers, and website updates.- Work closely with the sales team to align marketing campaigns with sales goals.- Conduct market research to identify new opportunities, industry trends, and competitor analysis.- Plan and manage events, webinars, and participation in industry conferences.- Oversee brand management and ensure consistent messaging across all channels.- Monitor and analyze performance metrics (KPIs) to optimize campaign effectiveness.- Manage marketing budgets and ensure ROI on marketing spend.- Collaborate with external vendors, designers, and agencies as needed.Required Skills & Qualifications:- Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred).- 9+ years of experience in marketing, preferably within the IT services or technology industry.- Proven track record in digital marketing, content strategy, and lead generation.- Strong understanding of CRM and marketing automation tools (e.g., HubSpot, Salesforce).- Excellent communication, leadership, and project management skills.- Analytical mindset with proficiency in using tools like Google Analytics, SEMrush, etc.- Ability to work in a fast-paced, collaborative environment.Company Details-Crestech is a specialized software testing and QA services provider spread across its 4 delivery centers at Noida (India), Gurugram (India), Bangalore (India) and California (USA). We are the first (India headquartered) Independent software testing company to be assessed at CMMI Level 3 SVC. Crestech works with its global clients in the areas of test automation, mobile QA transformation, cloud migration testing, and end user experience management that includes performance and security testing. Leveraging innovation at its core (with 3 provisional patents to its credit), Crestech is trusted by Fortune 500 enterprises and start-ups alike to help them in their QA programs worldwide. Our solution spectrum spreads across Insurance, Travel, E-Commerce, Telecom (VAS), Print & Media and Mobile Application space. Visit us at www.crestechsoftware.comInterested candidates can share their resume (ref:updazz.com)

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