Job Description

About the job

We are looking for a highly skilled,

digital content/creative editor

who is also confident in front of the camera to take charge of creating and appearing in short-form video content optimized for social media platforms. This role is critical in amplifying our brand's presence on TikTok, Instagram Reels, YouTube Shorts, and other vertical-feed channels. The ideal candidate will be a charismatic storyteller who can conceptualize, shoot, edit, and appear in videos while aligning with platform-specific trends.

Key Responsibilities:

Conceptualization and Planning

Collaborate with marketing and creative teams to develop video concepts that align with campaign goals and audience preferences. Brainstorm and storyboard creative video ideas, including

upfront micro-dramas

and

short-form ads

, leveraging storytelling to emotionally connect with viewers. Leverage your on-screen presence to make content relatable, engaging, and memorable.

Video Editing

Shoot and edit high-quality short-form video content, focusing on vertical formats (1:1, 9:16 aspect ratio). Confidently appear in videos as a host, storyteller, or character to bring authenticity and personality to the content. Produce

compelling micro-dramas

that subtly integrate brand messaging. Develop

platform-specific ad creatives

that convert, balancing entertainment with clear calls-to-action. Manage lighting, sound, and camera angles to ensure professional-quality footage.

Post-Production

Edit videos with platform-specific optimization, including quick cuts, captions, transitions, and effects. Add engaging motion graphics, animations, and subtitles to enhance the viewer experience. Create

ad-ready versions

of content for paid media campaigns and retargeting. Deliver content optimized for each platform's specifications and trends.

Social Media Optimization (SMO)

Research and stay updated with platform-specific trends, hashtags, and editing styles to ensure the content resonates with the target audience. Optimize captions, descriptions, and hashtags for enhanced visibility and reach. Develop

trend-based micro-dramas

that tap into cultural moments and viral formats.

Audience Engagement

Monitor and respond to feedback on videos to refine future content. Use insights and analytics to adapt and iterate on successful content formats. Test and optimize

micro-drama storylines and ad creatives

for higher engagement and conversions.

Tools and Software Expertise Required:

Video Editing Tools:

Adobe Premiere Pro Final Cut Pro CapCut (TikTok-style edits) InShot (quick mobile edits)

Motion Graphics and Animation Tools:

Adobe After Effects Canva (for quick on-brand assets) Blender or Cinema 4D (optional)

Design and Asset Creation Tools:

Adobe Photoshop Adobe Illustrator

Audio Editing Tools:

Adobe Audition Audacity

Social Media Management and Analytics Tools:

Hootsuite, Buffer, or Sprout Social (for SMO and scheduling) TikTok Analytics, Instagram Insights, and YouTube Studio

Camera and Equipment Knowledge:

DSLR cameras (e.g., Canon, Sony, or equivalent) Stabilizers/Gimbals (e.g., DJI Ronin, Zhiyun) Microphones (e.g., lavaliers, shotgun mics) Ring lights and softbox lighting setups

Skills and Qualifications:

Experience:

2+ years of videography, with experience creating engaging short-form content for social media.

On-Camera Confidence:

A natural, charismatic presence on camera with strong storytelling skills.

Creative Vision:

A deep understanding of storytelling through video, pacing, and platform-specific trends.

Technical Proficiency:

Expertise in shooting, editing, and color grading high-quality videos.

Trend Awareness:

Keen knowledge of trending content formats, challenges, and styles across platforms like TikTok, Instagram Reels, and YouTube Shorts.

Adaptability:

Ability to juggle multiple projects and pivot quickly based on feedback.

Collaboration Skills:

Strong interpersonal skills for working effectively with creative and marketing teams.

Preferred Skills:

Portfolio of videos showcasing both behind-the-camera work and on-camera appearances. Experience with branded content, particularly in lifestyle, wellness, or community-driven platforms. Familiarity with TikTok effects, transitions, and trend-driven edits. Basic SEO knowledge for optimizing video descriptions and metadata.

What We Offer:

Competitive compensation. Creative freedom to bring ideas to life. Opportunities to work on diverse and impactful projects. Access to premium tools and equipment. A collaborative environment where your creativity and personality shine.
This is more than a videography role--it's an opportunity to be the face and creative force behind short-form video content that connects with audiences. We'd love to hear from you if you're an expert storyteller with a natural flair for being on camera.

To Apply:

Please submit your CV, portfolio (behind and on-camera work), and a short video introducing yourself and showcasing your on-camera personality to shef@coto.world

Job Type: Full-time

Pay: ₹600,000.00 - ₹900,000.00 per year