Job Description

Job Profile:

Creative Strategist

Role Objective:-

To design outcome-driven creative systems by combining consumer psychology, neuromarketing, and performance insights. This role ensures every creative has intent, structure, and measurable impact -- not just appeal.

Key Responsibilities

- Strategy & Consumer Psychology
- Decode buying behaviour using consumer psychology, neuromarketing & NLP principles (beliefs, biases, language patterns)
- Identify the real decision-maker and the belief shift required for conversion
- Map messaging across the funnel: Unaware ? Problem ? Solution ? Brand aware
- Creative Architecture (Core Ownership)

Collaboration & Influence

- Work closely with Media Buyers and Social Media Leads to align creative with media intent
- Push back on weak ideas (internal or client) using logic, psychology, and data
- Support pitches and strategy calls with strong creative reasoning

What We Expect (Non-Negotiable)

- Strong understanding of consumer psychology & buying triggers
- Ability to think in systems, not individual posts or ads
- Clear articulation of why something works, not personal taste
- Ownership mindset -- treats performance like their own money
- Comfort saying "this won't convert, and here's why"

Added Advantage:

- Knowledge or application of Neuromarketing, NLP, behavioral biases, persuasion frameworks

KPIs (Role-Level)

- Improvement in hook & hold rates
- Concept scalability across formats and platforms
- Reduction in creative fatigue through structured diversity
- Contribution to conversion rate & CAC improvement
- Quality and clarity of creative briefs for execution teams

Job Type: Full-time

Pay: ?30,000.00 - ?50,000.00 per month

Application Question(s):

What is your notice period(In Days)? What is your current In-hand Salary (per month)?
Work Location: In person