Job Description

Role Overview

We are looking for a

results-driven, hands-on Creative Strategist

to take

end-to-end ownership

of all digital and promotional campaign creative. This role combines

creative leadership, performance marketing expertise, and production skills

, with a strong focus on measurable growth (CTR, CVR, ROAS, LTV).
You will lead the

entire creative lifecycle

, from concept and strategy to

hands-on production direction

and

data-driven optimization

.

Key Responsibilities

1. Strategy & Performance Ownership

Define and execute

data-driven creative strategies

for acquisition and retargeting campaigns across paid channels (Meta, Google Ads, LinkedIn). Develop campaign plans aligned with

key marketing KPIs

(CTR, CVR, ROAS, LTV). Conduct

creative analytics

and translate insights into actionable optimizations (A/B testing, format/theme testing). Keep updated with

digital marketing trends, consumer behavior, and competitor creative strategies

.

2. Hands-On Production & Execution

Lead creative production: storyboarding, ad copywriting, and guiding video shoots/post-production. Oversee production of all digital assets: performance videos, image ads, social media posts, web banners. Ensure

brand consistency

across all campaigns while optimizing for platform algorithms.

3. Team Leadership & Collaboration

Lead and mentor a

creative team of 8 - 10 members

(designers, content creators, video editors). Collaborate with Marketing, Growth, and Product teams to convert business objectives into high-converting creative campaigns.

Essential Skills & Qualifications

5 - 10 years of experience in

creative leadership

, with a focus on

digital performance marketing creative

. Proven track record of creating assets that

drive measurable results

(CPA, ROAS, LTV). Expert knowledge of

digital ad platforms

and best practices (video specs, hooks, ad fatigue). Hands-on experience in

video direction and production

. Strong analytical skills and ability to

use data to optimize creative performance

. * Excellent leadership and communication skills to mentor and guide a dedicated team.