Job Description

Profile: Creative Strategist
Experience: 1-5yrs
Salary Range: 18-35k
Job Overview: We are looking for a Creative Strategist who excels in both ideation and execution. This role requires a strategic thinker with a strong creative mindset, capable of translating brand objectives into compelling campaigns while ensuring flawless execution. The ideal candidate will oversee multiple brands across industries, manage a team of junior creatives, and work closely with internal stakeholders to bring ideas to life from concept to final execution.
Key Responsibilities:

• Campaign Strategy & Execution: Develop and execute creative strategies for brands across various industries, ensuring alignment with business goals and audience insights.
• End-to-End Ownership: Take complete ownership of campaigns, from ideation and scripting to execution, ensuring all creative work meets high-quality standards.
• Team Leadership & Direction: Manage and mentor a team of 2-4 junior creatives, providing clear direction and ensuring smooth execution of ideas.
• Client Communication & Presentations: Present creative strategies, scripts, and campaign ideas to clients with clarity and confidence, ensuring alignment with their vision.
• Award-Worthy Creative Execution: Drive the team to produce high-impact, award-worthy creative work and actively participate in applying for industry awards.
• Cross-Functional Collaboration: Work closely with the Integrated Solutions Team (account planning & client servicing) to ensure seamless execution of creative tasks.
• Visual & Content Direction: Provide guidance to designers and content creators to ensure the final output aligns with the brand's creative vision.
• Project Management & Timelines: Set practical, realistic timelines that allow for ideation, refinement, and timely delivery of all creative assets.
• Production Oversight: Be actively involved in all stages of production, from conceptualization to final execution, whether for events, shoots, digital content, or other brand assets.
• Brand & Market Research: Conduct in-depth research on brands, competitors, and target audiences to develop relevant, impactful creative solutions.

Job Requirements:

• Strong Execution Skills: Ability to take an idea from concept to completion with precision and attention to detail.
• Excellent Communication: Strong verbal and written skills to articulate creative concepts and present them effectively to clients and stakeholders.
• Brand Development Expertise: Knowledge of building and evolving brand identities through multi-channel marketing.
• Client & Stakeholder Management: Comfort in handling high-profile clients and collaborating with internal teams to align creative direction.
• Continuous Learning: Evidence of participation in professional development related to graphic design, content marketing, or social media.
• Business & Leadership Acumen: Strong skills in negotiation, project management, and leadership to drive creative excellence.
• Detail-Oriented & Deadline-Driven: Ability to maintain high-quality output while meeting client goals within set timelines.

Required Skills:

• Creative Strategy & Campaign Development
• Copywriting & Storytelling
• Brand Positioning & Identity Development
• Graphic Design & Visual Direction
• Video Production & Content Creation
• Social Media & Digital Marketing Trends
• Project & Team Management
• Market Research & Consumer Insights
• Presentation & Public Speaking

Skills Required