Job Description

About the Role

We are looking for a powerhouse creative mind -- someone who lives on social media, breathes culture, understands trends before they trend, and can translate brand stories into high-impact content ideas. This role demands a mix of research, creative intelligence, platform knowledge, and execution capability, especially within music, live experiences, artists, and youth culture.

Key Responsibilities

1. Creative Strategy & Ideation:

- Build platform-specific content strategies (Instagram, YouTube, Reels, Shorts, TikTok if required).

- Conceptualize high-performing content ideas based on trends, insights, and data.

- Develop creative concepts for artists, IPs, festivals, brand activations, and talent-driven content.

- Create 360 content calendars with strong storytelling and engagement flow.

2. Trend Research & Cultural Intelligence:

- Identify emerging trends, sound patterns, formats, memes, and cultural moments.

- Study competitor content and global creative strategies.

- Bring fresh, out-of-the-box thinking backed by strong R&D.

- Ensure brand relevance through culturally synced content.

3. Creative Development:

- Write scripts, hooks, captions, and creative briefs for video and design teams.

- Work with designers, editors, and content teams to ensure high-quality output.

- Oversee the look, tone, and feel of all content going out from the brand.

4. Strategic Planning & Execution:

- Develop and manage platform-wise content strategies based on audience behavior.

- Plan viral-driven campaigns, influencer collaborations, and creator-led content.

- Work with the leadership team to align creative direction with company goals.

5. Performance Tracking & Optimization:

- Analyze what's working and what's not -- optimize strategies accordingly.

- Use insights and analytics to improve storytelling, engagement, and positioning.

What We're Looking For:

Skills & Mindset:

- Creativity that stands out -- someone who thinks in ideas every day.

- Excellent R&D approach with strong understanding of content psychology.

- Deep knowledge of Gen-Z culture, creators, memes, hooks, and storytelling formats.

- A problem-solver with strong attention to detail.

- Ability to work in fast-paced environments like events, live shows, shoots, and artist-driven content.

Experience:

- 1-3 years in social media strategy, content creation, or creative direction.

- Experience in entertainment, music, talent, or lifestyle brands is a big plus.

- Proven work or portfolio showing trend-driven content ideas.

Tools Knowledge (Preferred):

- Instagram insights, YouTube analytics, TikTok trends.

- Basic understanding of design/video tools (Canva, Premiere, CapCut, etc.).

Personality Fit:

- Highly curious and research-focused.

- Cultural sponge -- always observing, always learning.

- Strong communicator and presenter.

- Has a high-energy attitude and execution mindset.

- A natural storyteller who can think narrative-first.

Job Type: Full-time

Work Location: In person