Job Description

Job Role & Responsibilities

Own the

creative strategy

for performance-driven campaigns across

Meta, YouTube, and Google

(where applicable)*.
Map

buyer intent stages

to relevant creative angles for high-consideration funnels. Translate buyer

pain points, objections, and motivations

into strong messaging inputs. Define creative

hooks, angles, and qualification logic

to filter intent--not just generate clicks. Build and manage

creative testing roadmaps

aligned with overall performance goals. Analyze why creatives

perform, plateau, or decline

using data and qualitative feedback. Work closely with

performance marketers

to understand campaign signals and outcomes. Coordinate with

sales teams or clients

to gather real buyer objections and insights. Brief

designers and video editors

with clear, performance-led creative direction. Occasionally edit or tweak creatives using tools like

Canva

to speed up iteration cycles. Convert performance challenges into

clear, actionable creative solutions

.

Eligibility Criteria

Graduate in any discipline

Experience

1-3 years of experience working closely with

performance marketing teams

Creative or strategy exposure within

performance-driven environments

preferred

Preferred Industry Exposure

Real Estate, Education, Finance, or other

high-consideration categories

Language

Good English communication skills (spoken and written)

Key Skills & Mindset

Strong understanding of

performance-led creative strategy

Ability to explain

why a creative worked or failed

(beyond surface-level metrics like CTR) Comfort with

ambiguity and incomplete information

Working knowledge of

Canva or similar creative tools

Willingness to interact directly with

clients or sales teams

Strong

ownership mindset

with clarity in thinking and execution

Work Setup & Benefits

Work From Office

role (Bangalore) Exposure to

high-spend, performance-driven accounts

Close collaboration with

senior performance marketers

Opportunity to influence

real business and revenue outcomes

Culture focused on

clarity, ownership, and problem-solving

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹45,000.00 per month

Benefits:

Provident Fund
Work Location: In person