Lead the conceptualization, design, and planning of multi-channel digital marketing campaigns, ensuring they meet client objectives and audience expectations.
Strategic Planning:
Develop long-term and short-term campaign strategies, including timelines, resource allocation, and budget management, to ensure campaigns are executed efficiently and on schedule.
Client Briefs:
Work closely with account management teams to understand client goals, translating briefs into actionable, innovative marketing strategies and deliverables.
Competitive & Market Analysis:
Conduct thorough market research to understand the competitive landscape, identify market opportunities, and stay informed on industry trends and best practices.
2. Campaign Management:
End-to-End Campaign Management:
Oversee the entire campaign lifecycle, from planning and creation through execution, optimization, and post-campaign reporting.
Cross-Platform Execution:
Coordinate the implementation of campaigns across multiple digital platforms such as Google Ads, Facebook, Instagram, YouTube, and others.
Timeline & Resource Management:
Ensure timely execution of campaigns, managing internal resources and external vendors when necessary to meet project deadlines and quality standards.
Budget Oversight:
Work within campaign budgets, optimizing spend allocation across various channels to ensure maximum ROI.
3. Creative Conceptualization & Execution:
Idea Generation:
Collaborate with creative teams (designers, & videographers) to generate original, compelling ideas that align with the overall campaign strategy.
Content / Creative Strategy:
Develop content frameworks and messaging strategies that resonate with target audiences and support the campaign objectives across various channels such as social media, video, and digital ads.
Creative Briefs:
Write detailed and clear creative briefs that guide internal teams on the campaign's tone, style, objectives, and deliverables.
Execution of Shoots:
Oversee and manage the execution of photoshoots and video shoots for campaigns, ensuring they are on-brand, within budget, and align with creative direction. Collaborate with directors, photographers, and production teams to ensure smooth execution, from pre-production to post-production, ensuring all assets are delivered on time and meet quality standards.
4. Data & Performance Analysis:
Performance Monitoring:
Regularly review campaign performance using tools like Google Analytics, Facebook Insights, and third-party analytics platforms to track success and optimize strategies in real time.
Post-Campaign Reporting:
Compile comprehensive reports post-campaign, providing key insights, learnings, and recommendations for future strategies.
5. Collaboration & Stakeholder Management:
Team Collaboration:
Act as the central point of contact between creative, media, and account teams to ensure the seamless execution of strategies.
Client Communication:
Present campaign strategies, creative concepts, and performance reports to clients and stakeholders, addressing their feedback and making adjustments as necessary.
Vendor & Partner Relationships:
Manage external vendors such as freelancers, and platform partners, ensuring they deliver high-quality services on time and within budget.
6. Trend Analysis & Innovation:
Trend Spotting:
Stay updated on the latest digital marketing, advertising, and consumer trends to ensure strategies are current and innovative.
Job Type: Full-time
Pay: ₹25,000.00 - ₹35,000.00 per month
Ability to commute/relocate:
Panjim, Goa: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
Kindly attach your portfolio Link
What is your current CTC & Expected CTC?
Work Location: In person
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