Job Description

The Content Strategist will be responsible for planning, structuring, and guiding all brand content across platforms. This role bridges business goals, marketing strategy, and creative execution.

You will work closely with the Content Creator, Software Developer, and Marketing team to ensure content drives awareness, engagement, and revenue.

Key Responsibilities

1. Content Strategy & Planning

Develop monthly and quarterly content plans aligned with business goals Define content themes, campaigns, and narratives Ensure consistency of brand voice across all platforms Translate marketing objectives into clear content briefs
2. Platform Strategy

Define what content goes where (Instagram, website, email, ads, blogs) Decide formats: photos, videos, reels, ads, long-form, short-form Avoid random posting; every piece must have intent
3. Collaboration & Direction

Work with the Content Creator to guide visuals and execution Coordinate with the Software Developer on landing pages, CRO content, and email flows Provide clear briefs instead of last-minute instructions
4. Performance & Iteration

Track content performance (reach, engagement, conversions) Identify what is working and what is not Improve content strategy based on data, not assumptions
5. Brand & Customer Understanding

Deeply understand Outback's customer, product, and positioning Ensure content speaks to customer needs, concerns, and aspirations Maintain a professional, premium, and authentic brand tone
What This Role Is Not

Not just posting on social media Not only writing captions Not a graphic designer or photographer role Not trend-chasing without business relevance
Required Skills & Traits

Strong understanding of content strategy (not just creation) Ability to think in systems, not isolated posts Clear communication and planning skills Commercial thinking: understands that content supports revenue Organized, structured, and accountable Comfortable working in a small, fast-paced team
Preferred Experience

Experience with content planning for D2C or lifestyle brands Familiarity with social media, ads, email content, and websites Ability to interpret performance metrics and improve strategy
Job Types: Full-time, Permanent

Pay: ₹22,000.00 - ₹25,000.00 per month

Benefits:

Paid sick time Paid time off
Work Location: In person