Job Description

Creative Strategist - Copywriting / Brand Storytelling - Fintech - 5+ Years - Mohali
Location - Mohali
An exciting opportunity for a Creative Strategist with 5-7 years of experience in copywriting and brand storytelling, preferably from an advertising agency background. The role demands someone who can conceptualize, write, and strategize impactful campaigns that resonate across diverse audiences and drive measurable results.
Your Future Employer -
A global fintech IT solutions provider with a strong presence across international markets, fostering a start-up culture, innovation-driven work environment, and performance-based growth opportunities.
Responsibilities - * Develop creative strategies and campaign concepts across digital and offline platforms.

• Write high-performing ad copies for Meta and Google campaigns.
• Craft scripts for direct-response ads, video content, and reels.
• Build compelling brand narratives, slogans, and messaging.
• Collaborate with marketing, design, and performance teams to deliver cohesive campaigns.
• Participate in brainstorming sessions and contribute ideas for pitches.
• Provide strategic insights to enhance campaign effectiveness.

Requirements - * 5-7 years of professional copywriting experience (preferably in advertising agencies).

• Proven record in developing impactful campaigns and successful pitches.
• Strong storytelling, grammar, and language skills.
• Experience across multiple formats-digital ads, brand campaigns, social media, and scripts.
• Exposure to finance/trading/fintech domains is a plus.
• Ability to engage both Gen Z and Gen X audiences globally.
• A creative thinker with strong collaboration skills, adaptability, and confidence to challenge ideas.

What is in it for you -

• Opportunity to shape creative strategies for a fast-growing fintech brand.
• Exposure to global campaigns and diverse international markets.
• Work in a collaborative, innovation-led environment.
• Competitive compensation with performance-based growth.

Reach us: If you think this role is aligned with your career, kindly write me an email along with your updated CV on vasu.joshi@crescendogroup.in for a confidential discussion on the role.
Disclaimer: Crescendo Global specializes in Senior to C-level niche recruitment. We are passionate about empowering job seekers and employers with an engaging memorable job search and leadership hiring experience. Crescendo Global does not discriminate on the basis of race, religion, colour, origin, gender, sexual orientation, age, marital status, veteran status or disability status.
Note: We receive a lot of applications on a daily basis so it becomes a bit difficult for us to get back to each candidate. Please assume that your profile has not been shortlisted in case you don't hear back from us in 1 week. Your patience is highly appreciated.
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