Job Description

Skill required:

Marketing Operations - Adobe Campaign Classic

Designation:

Creative Production Analyst

Qualifications:

Any Graduation

Years of Experience:

3 to 5 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song-- all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design Adobe Campaign uses customer data to create, coordinate, and deliver dynamic campaigns through email, mobile, offline channels etc.

What are we looking for?

Adobe Campaign Classic Certification: Adobe Campaign Classic Business Practitioner or Adobe Campaign Classic Developer certified is preffered. "oAPI Integration: Exposure to API integration to fully utilize Adobe Campaign Classic API capabilities. oMarketing Automation Best Practices: Knowledge of Marketing Automation best practices. oHTML and CSS: Familiarity with HTML and CSS for email template customization. oReporting and Analysis: Experience in campaign reporting and analysis, including tracking key performance indicators (KPIs) and providing actionable insights"

Roles and Responsibilities:

"Requirements: Campaign Planning and Requirements Gathering: oCollaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any) oAssist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation. oProvide guidance on leveraging Adobe Campaign Classic capabilities to achieve campaign goals effectively. Adobe Campaign Classic Configuration and Development: oCreate and configure offers, workflows, mail templates, landing pages, and automations, to support campaign execution. oCreate and manage automated journeys, including welcome series, nurture campaigns, and triggered communications. Campaign Execution and Management: oSet up and execute email, SMS, direct mail, social/paid and other marketing broadcast, or journey-based campaign using Adobe Campaign Classic. oCreate landing pages within Adobe Campaign Classic tool as per brief provided. oEnsure accurate targeting and segmentation of campaign audiences. oMonitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders. oConduct A/B testing and optimization to improve campaign effectiveness and customer experience. oTroubleshoot and resolve any technical issues related to campaign execution. Work Orchestration and Data hygiene: oFully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders. oAdhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks. oComplete all required reports so that accurate numbers are reported to both client and leadership. Must Have Skills: oAdobe Campaign Classic Expertise: In-depth knowledge of Adobe Campaign functionalities and knowledge of SQL, Javascript. oDatabase Management: Proficiency in understanding database concepts and its application within campaign management. oBest Practices: Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing. oProblem Solving: Strong problem-solving skills and the ability to troubleshoot and resolve technical issues related to Adobe tool and campaign execution. oCollaboration Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders.




Any Graduation