Job Description

About Owvie:

Owvie is a content-driven, app-based startup, created with a mission to provide children with safe, meaningful and enriching digital experiences. Designed specifically for young learners, Owvie brings together high-quality stories, interactive content and educational tools that spark curiosity, creativity and imagination. Owvie is building a trusted platform where children can learn, explore and engage in a secure digital environment. The app combines entertainment with learning through thoughtfully crafted content, ensuring a balanced and positive screen-time experience.

Owvie is set to launch in both India and the USA, marking an exciting step toward becoming a global platform for children's digital growth and creative development. Backed by a passionate team and a strong vision, Owvie aims to redefine how children interact with digital content safe, smart and inspiring.

Role Overview

We are seeking a dynamic Creative & PR Strategist to lead storytelling, brand communication and PR initiatives for Owvie. This role combines content strategy, creative production, influencer collaborations and data-driven campaign management to shape the brand's voice and amplify its presence.

Responsibilities

Brand & Content Strategy

Lead Owvie's content strategy and brand communication across platforms.

Craft website copy, campaigns and key brand messaging.

Plan content calendars aligned with product launches and brand goals.

PR & Influencer Strategy

Build media lists, manage PR outreach, and maintain relationships with media and influencers. Lead influencer collaborations across nano, micro and mega tiers. Drive PR campaigns, product seeding, events, and partnerships.

Campaign Insights & Reporting

Plan integrated campaigns using data-driven insights. Analyse performance, conduct social listening, and present clear reports.

Project Management

Manage end-to-end content and PR projects, ensuring timely and high-quality delivery. Coordinate with designers, agencies, influencers, and vendors.Creative Development (AI-Driven) Create visual and video assets using AI tools like Midjourney, VEO3, etc. Explore new creative technologies to enhance digital presence.

Requirements

4-5 years in content strategy, PR, copywriting or digital campaign management. Hands-on experience with AI creative tools (Midjourney, VEO3, etc.). Strong influencer network and experience running influencer campaigns. Excellent communication, analytical and project management skills. Bachelor's degree in Communications, PR, Marketing, Journalism or related field preferred.
Job Type: Full-time

Pay: ₹500,000.00 - ₹1,000,000.00 per year

Application Question(s):

How many years of experience u have as creative strategist? How many years of experience u have in Public Relations? Are you willing to relocate Hyderabad, Near Shamshabad? Current CTC? Expected CTC? Notice Period? Reason for change? Are you comfortable working on 1st & 3rd Saturdays?
Work Location: In person