Job Description

Creative Head & Brand Strategist (D2C)

Jewellery & Lifestyle Brand

Brand:

Womilys (Premium Imitation Jewellery | D2C + Omnichannel)

Experience:

1-2+ Years

Location:

On-site (Delhi NCR preferred) | Remote possible for the right fit

Type:

Full-Time | Leadership Role

Role Overview

Womilys is building India's most aspirational premium imitation jewellery brand for modern women.

We are looking for a

Creative Head & Brand Strategist

who will own the brand narrative end-to-end -- from visual identity and storytelling to campaign ideation and long-term brand equity.

This is

not a pure design role

.

This is a

brand leadership role

for someone who understands emotion, culture, consumer psychology, and performance -- and can translate them into scalable creative systems.

You will work directly with the

Founder and leadership team

to shape how Womilys looks, feels, speaks, and grows.

Key Responsibilities1. Brand Strategy & Positioning (Core Ownership)

Define and evolve Womilys' brand positioning, tone of voice, and visual philosophy Build a clear brand narrative that balances:

Aspiration x Affordability

Emotion x Performance

Tradition x Modern India

Ensure brand consistency across all touchpoints:
Website, ads, social, packaging, offline stores, influencer content, CRM2. Creative Direction (Visual + Conceptual)

Lead the creative direction for: Product launches & collections Festive campaigns (Diwali, Wedding season, Rakhi, Valentine's, etc.) Always-on performance creatives Approve and guide: Photoshoots (models, styling, moodboards, references) Video concepts (UGC, reels, ads, storytelling films) Graphics, typography, color systems, layouts Ensure every creative asset feels

premium, feminine, and emotionally resonant

3. Hands-on Editing, Photography & Videography (Must-Have)

Strong hands-on skills in: Photo & video editing (for social, ads, and brand content) Basic to advanced product photography & videography Ability to

independently plan and execute shoots

when required: Product shoots Social media content Reels, UGC-style videos, behind-the-scenes, quick campaigns Comfortable shooting with minimal setups and working fast in a D2C environment Collaborate with external photographers/videographers when scale demands, but

able to self-execute when needed

4. Performance-Led Creativity (D2C Mindset)

Work closely with Performance Marketing & Growth teams Translate data (CTR, CVR, ROAS, retention) into: Better hooks Stronger storytelling Scalable creative frameworks Build creative systems, not just one-off campaigns: UGC frameworks Ad angles Storytelling templates Launch playbooks
5. Team Leadership & Creative Ops

Lead and mentor: Designers Video editors Freelancers & agencies Create clear SOPs & workflows for: Briefing Reviews Asset production Versioning & scaling Ensure

speed without compromising quality

6. Culture, Community & Brand Love

Shape how Womilys shows up on: Instagram, WhatsApp, influencer content, offline branding Build emotional loyalty, not just sales: Customer stories Brand moments Founder-led storytelling Act as the

guardian of brand culture

Who We're Looking ForMust-Have Experience 1-2+ years in

Brand Strategy / Creative Leadership

Strong background in

D2C brands

(Fashion, Beauty, Jewellery, Lifestyle) Proven experience building

aspirational consumer brands in India

Deep understanding of: Indian female consumer psychology Festive buying behaviour Influencer & social-first storytelling
Skill Set

Exceptional visual taste & storytelling instinct Strong

editing + photography/videography skills

Ability to think

long-term brand + short-term performance

Comfortable with: Performance marketing collaboration Data-informed creative decisions Strong communication & leadership skills Obsessive attention to brand details
Mindset Fit (Very Important)

You think like a

brand owner

, not an employee You care about

legacy

, not just campaigns You understand that

brands are built daily

You can say

"no" to bad creative

-- even under pressure
Why Join Womilys

Build a

category-defining women-centric jewellery brand

Work directly with the

Founder & leadership

High ownership, high impact role Freedom to shape the brand from the inside Fast-scaling D2C business with a long-term vision
Job Types: Full-time, Permanent

Pay: ₹22,000.00 - ₹50,000.00 per month

Benefits:

Health insurance Provident Fund
Work Location: In person