Job Description

1. Amazon Marketplace Mastery (Core Focus)- Full-Funnel Management: End-to-end ownership of Amazon Marketing Services (AMS/Advertising), including Sponsored Products, Sponsored Brands, and Sponsored Display.- Algorithmic Optimization: Leverage deep knowledge of the Amazon A9/A10 algorithms to improve organic Best Seller Rank (BSR) through strategic ad-spend placement.- Defensive & Offensive Bidding: Execute sophisticated keyword harvesting and brand-protection strategies to maintain a dominant Share of Voice (SOV) in the premium electronics category.2. Multi-Channel Performance & D2C- Google & Meta Ads: Manage high-intent Google Search/Shopping (PMax) and Meta conversion campaigns to drive profitable traffic to our D2C site.- Funnel Analytics: Optimize the customer journey from "Click to Delivery," focusing on Conversion Rate Optimization (CRO) and reducing Drop-off rates.3. Data Analysis & Financial Oversight- Profitability Metrics: Move beyond ROAS to manage the business on TACOS (Total Advertising Cost of Sales) and Contribution Margin levels.- Inventory Integration: Synchronize marketing spend with supply chain reality. Dynamically adjust bids based on stock health, lead times, and incoming shipments to avoid "out-of-stock" penalties.- Reporting: Build and automate performance dashboards using Excel (Power Query), SQL, or BI tools to provide actionable insights to senior leadership.4. Team Leadership & Strategy- Mentorship: Lead and upskill a team of 4-5 Performance Executives, fostering a culture of rigorous testing and data integrity. - Experimentation: Establish a roadmap for continuous A/B testing across landing pages, bidding models, and audience segments. (ref:updazz.com)

Skills Required