Job Description

About Us

We are a fast-growing

UGC-driven Digital Marketing Agency

, helping brands grow with impactful storytelling, creative campaigns, and performance-driven strategies. We are looking for a

Head of Brand Strategy & Creative Growth

who will lead our brand strategy, digital campaigns, and content direction to help clients scale effectively.

Key Responsibilities

Brand Strategy & Positioning

Develop brand identity, tonality, and positioning for client brands. Create strategies that align with business goals (sales, leads, engagement, visibility).

Content & Campaign Direction

Ideate

what kind of reels, posts, and content themes

should be created. Spot

trends, hashtags, and keywords

for maximum engagement. Build monthly

content calendars & campaign roadmaps

.

Creative Leadership

Guide

video editors, graphic designers, and UGC creators

on execution. Approve creative concepts and ensure alignment with brand strategy. Suggest formats for

viral reels, storytelling posts, influencer collabs

.

Performance & Growth Integration

Work closely with the

Performance Marketing team

to align creative with ads strategy. Suggest content hooks for higher ROAS and engagement. Analyze campaign results and optimize strategy accordingly.

Client & Team Collaboration

Act as the

brand voice consultant

for clients. Present strategies & creative directions in client meetings. Mentor junior strategists/creatives in the team.

Key Skills Required

? Strong understanding of

Digital Marketing, UGC, and Social Media Trends

(Instagram, YouTube, TikTok-like content, etc.)
? Proven experience in

brand strategy & campaign planning

? Creative thinker with ability to turn ideas into

scalable strategies

? Knowledge of

performance marketing basics (FB Ads, Google Ads, ROAS, CTR, etc.)

? Strong communication & presentation skills
? Ability to lead cross-functional teams (

Performance Marketers, Designers, Video Editors

)
? Analytical mindset to measure impact of strategies

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹35,000.00 per month

Work Location: In person