Job Description

About the Role

We are seeking a highly creative and strategic

Creative Marketing Specialist

to be the driving force behind our marketing content, with a strong focus on digital and social media platforms. This role requires a unique blend of strategic thinking, deep understanding of digital trends (especially

UGC

and

Short-Form Video

), and hands-on execution from concept to final delivery. The ideal candidate will be a storyteller, a scriptwriter, a shoot director, and an expert in what makes content perform on platforms like TikTok, Instagram Reels, and YouTube Shorts.

Key ResponsibilitiesCreative Strategy & Concept Development

Translate Marketing Goals into Creative Content:

Deeply understand marketing needs (e.g., ticket sales, brand awareness, new product launches) and develop high-impact creative concepts to meet those objectives.

Content Ideation:

Lead the brainstorming and development of concepts for short-form videos, static ads, social media campaigns, and user-generated content (UGC) campaigns.

Trend Monitoring:

Stay current on the latest social media platform features, trends, algorithms, and best practices across various platforms to ensure our content is always cutting-edge and relevant.

Execution & Production

Scriptwriting:

Be the primary writer for all video content, developing engaging, concise, and platform-specific scripts that drive action.

Shoot Direction:

Provide hands-on creative and technical direction during content shoots (both internal and external), ensuring the final visual and narrative style aligns with the approved concept and brand guidelines.

Creative Oversight:

Oversee the post-production process (editing, graphics, sound) to ensure the final assets are polished, effective, and optimized for maximum performance.

Quality Control:

Ensure all creative output is visually appealing, on-brand, and of the highest quality.

Social Media & Performance

UGC Strategy:

Develop and execute strategies to encourage, manage, and repurpose high-quality User-Generated Content to build community and trust.

A/B Testing:

Collaborate with the performance marketing team to design and deploy A/B tests for ad creatives, using data to inform and iterate on future creative direction.

Qualifications

Experience:

3+ years of experience in a creative marketing, content creation, or social media role, with a strong portfolio showcasing successful digital campaigns.

Expertise in Short-Form Video:

Demonstrable track record of creating high-performing content for platforms like

Instagram Reels, and YouTube Shorts

.

Technical Fluency:

Proven ability in

scriptwriting

for digital and social media, with a strong sense of pacing and visual storytelling.

Directing Skills:

Understanding of basic film/video production principles, including lighting, composition, camera angles, and talent direction.

Strategic Mindset:

Must be able to switch between high-level strategy and detailed, hands-on execution.

Communication:

Excellent verbal and written communication skills; ability to articulate creative vision clearly to both team members and external partners.

Bonus Points

Experience in marketing for

Theatre, Arts, or Entertainment

industries. Proficiency in basic video editing (e.g., CapCut, Premiere Pro) and/or graphic design (e.g., Canva, Photoshop).
Job Type: Full-time

Pay: ₹450,000.00 - ₹600,000.00 per year

Work Location: In person