Job Description

Role : - Conceive, plan, and implement creative strategies for various marketing and brand projects.- Lead the design teams\' charter, including building brand best practices.- Hands-on involvement in designing and executing creative projects of various kinds, across marketing channels, including designs and development of web pages, event collaterals, video artifacts, digital campaign assets, sales collaterals, and more.- Update and revise creatives as per trends and changing business reality, approve/reject ideas, and provide actionable feedback to the team regularly.- Lead a team of in-house designers, external agency partners, and freelancers helping them design creatives and illustrations across channels - online and offline.- Collaborate with cross-functional departments such as content marketing, performance marketing, product marketing, field marketing, etc. in the strategic development of creative assets.- Conduct brainstorming sessions with the creative team to develop innovative and actionable initiatives in a fiscally responsible manner.Requirements : - 5+ years of experience in developing creatives for B2B/Technology organizations with in-depth knowledge of UI, motion, and graphic design- Strong understanding of design principles, including typography, color theory, layout, and composition.- Proven experience in leading creative aspects of online and offline marketing projects.- Proven track record as a highly effective people leader with an ability to contribute hands-on effectively- Ability to prioritize and manage multiple projects simultaneously in a fast-paced environment.- Ability to interpret abstract business concepts and design briefs and turn them into tangible creatives.- Strong problem-solving skills and the ability to think creatively to develop innovative solutions.- Proficient in using storyboards, wireframes, and prototypes to effectively convey ideas and showcase concepts- Experience in defining brand guidelines and managing brand compliance- Experience with the latest design software, including Adobe Creative Suite, Sketch, and Figma. (ref:updazz.com)

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