As our Creative Lead, you will be the brand's visual storyteller. You will ideate and design engaging, eye-catching, and impactful content to increase customer awareness, drive revenue, and boost retention.Key Responsibilities:1. Lead the creative direction and execution for all marketing and customer-facing content across digital platforms.2. Ideate and design visually appealing social media posts, stories, reels, banners, email creatives, in-app visuals, etc.3. Create content that educates users on seafood quality, freshness, recipes, sustainability, and our brand values.4. Collaborate with the marketing team to design campaigns for promotions, launches, and seasonal events.5. Maintain visual brand consistency across platforms and touchpoints.6. Use data and insights to iterate and optimize content for engagement, CTR, and conversions.7. Oversee and manage design tools, assets, and templates to scale output efficiently.Key Skills:1. Design graphics or basic video editing (for reels/shorts).2. Knowledge of UX/UI for basic landing page layouts.3. Photography or art direction experience.4. Ideation of attractive & engaging concept ideas. (ref:updazz.com)
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