Job Description

Job Code
JOB001708
Designation
Creative Head
Business Vertical
XYLEM LEARNING
Key Responsibility
1. Creative Strategy & Delivery o Lead the creative direction across campaigns, academic visuals, social media, digital platforms, print materials, and events. o Ensure on-time and high-quality design delivery across business and academic units. o Implement visual storytelling techniques to improve learner comprehension and brand recall. 2. Data-Driven Design & Content Volume o Use analytics to measure performance of creatives (CTR, engagement, etc.) and adapt strategies accordingly. o Maintain high-volume, high-quality content pipelines for academic sessions, promotional campaigns, YouTube, and paid ads. o Standardize design templates for recurring content types. 3. Brand Development & Visual Consistency o Uphold and evolve the brand identity of the institution across all media. o Regularly audit creative outputs to ensure brand consistency in typography, colour palette, iconography, and tone. o Develop visual style guides and documentation for internal and external stakeholders. 4. Cross-Functional Collaboration o Partner with academic teams to create visuals for explainer videos, online lessons, and e-books. o Work closely with performance marketing, sales, and product teams to fulfil creative requirements aligned to campaign objectives. o Attend cross-functional meetings to align creative strategy with broader organizational goals. 5. Team Leadership & Mentoring o Manage, mentor, and inspire a team of graphic designers, illustrators, and motion graphic artists. o Conduct regular reviews, feedback sessions, and training programs to upskill the team. o Build a strong hiring pipeline and contribute to the creative team's growth. 6. Thumbnail & Visual Content Performance o Create and test multiple thumbnail versions for video campaigns to optimize click-through rates. o Study audience behaviour and performance insights to iterate design for higher engagement. 7. Innovation & Trend Integration o Explore and implement new design formats (3D, animation, AI tools) for academic and marketing materials. o Stay abreast of design and tech trends in EdTech, YouTube content, and UI/UX. 8. Design Archive & Asset Management o Build and maintain a centralized, tagged, and easily searchable design repository. o Ensure files are stored using consistent naming conventions and folder structures for reuse and version control. 9. Event & Campaign Design Oversight o Lead the creative vision for academic webinars, product launches, offline events, and student engagement initiatives. o Supervise production of all collaterals including banners, posters, certificates, and social media promotions. 10. Project Management & Quality Assurance o Establish timelines, assign resources, and monitor progress of multiple design projects. o Implement review systems to reduce rework and ensure alignment with brief and expectations. 11. Vendor and Tool Management o Coordinate with external creative agencies, freelancers, and print vendors when needed. o Evaluate, recommend, and implement new design tools, stock libraries, or plugins to improve productivity.
Location
Kozhikode
State
Kerala
Country
India
Educational Qualification
Bachelor's/Master's degree in Visual Communication, Design, Fine Arts, or related field.
Age
20-40
Experience
0-10
Salary Range
not disclosed