Job Description

IMMEDIATE JOINERS PREFERRED

Position: Creative Head - Brand & Communication (ODYSSIA)

The Creative Head will steer the overall creative and brand direction for ODYSSIA's footwear and backpack categories, covering multiple sub-brands. This position blends strategic brand leadership with bold creative thinking- ensuring that every product, campaign, and communication reflects ODYSSIA's identity and drives measurable business impact. The role involves end-to-end responsibility for brand storytelling, creative development, digital presence, and cross-functional collaboration to elevate ODYSSIA's market presence and consumer engagement.

Core Responsibilities1. Brand Leadership & Market Positioning

Define and evolve the overarching brand strategy in line with ODYSSIA's vision. Develop distinctive positioning for each sub-brand to strengthen category differentiation. Conduct market and competitor analysis to refine identity, pricing, and promotion strategies. Build lasting brand recall and emotional connection across all consumer touchpoints.

2. Creative Direction & Brand Expression

Lead the creative vision and narrative for ODYSSIA's brands across all media. Oversee the development of visual communication -campaigns, videos, catalogs, packaging, and digital content. Maintain a cohesive and inspiring design language throughout all brand assets. Collaborate with agencies and internal teams to deliver high-impact creative work that resonates with target audiences.

3. Product Alignment & Market Development

Partner with Product Development and Design teams to ensure creative and market alignment. Identify new consumer trends, product opportunities, and innovation themes. Drive packaging concepts, collection launches, and in-market brand rollouts.

4. Integrated Campaign Planning

Conceptualize and execute 360 marketing campaigns spanning Digital, Retail, ATL, and BTL channels. Manage influencer programs, PR activities, and promotional initiatives. Lead seasonal activations, launch events, and engagement drives to strengthen brand visibility.

5. Digital Presence & Content Innovation

Oversee the creative strategy for ODYSSIA's digital ecosystem - Instagram, Facebook, YouTube, LinkedIn, Telegram, Website, and Google Business. Develop innovative storytelling formats that enhance engagement and community building. Analyze digital performance, SEO results, and conversion metrics to refine creative approaches.

6. Retail Branding & Trade Marketing

Align creative initiatives with sales and distribution strategies. Design impactful in-store branding, merchandising displays, and dealer marketing materials. Create retail experiences that enhance brand perception and drive consumer traffic.

7. Brand Analytics & Budget Control

Monitor campaign performance and key brand KPIs to assess impact and ROI. Present post-campaign insights with strategic recommendations for improvement. Manage creative and marketing budgets efficiently to achieve optimal outcomes.

8. Collaboration & Agency Management

Coordinate with cross-functional teams - Sales, Product, Supply Chain, and HR - for cohesive brand execution. Lead relationships with creative agencies, production houses, and media partners. Ensure all communications comply with brand identity and legal guidelines.

9. Creative Team Leadership

Guide and mentor the internal design and digital teams to deliver excellence. Provide strategic creative direction and ensure timely, high-quality output. Foster innovation, design thinking, and a results-oriented creative culture.

10. Trend Analysis & Consumer Insight

Stay informed on global fashion, retail, and design trends. Anticipate shifts in consumer behavior, visual style, and market preferences. Introduce forward-looking creative and branding ideas to keep ODYSSIA innovative and relevant.

Qualifications & Experience

Master's Degree in Marketing, Design, Fashion Communication, or related field. 6-10 years of experience in creative or brand leadership, ideally in footwear or fashion. Strong command of ATL, BTL, and Digital Branding strategies. Proven expertise in visual storytelling, campaign ideation, and content strategy. Analytical mindset with the ability to convert insights into creative direction. Exceptional leadership, communication, and presentation skills. Experience managing teams, agencies, and creative budgets.

Preferred Attributes

Deep passion for fashion, footwear, and lifestyle brands. Experience managing diverse brands under a single umbrella. Strategic thinker with creative intuition and market awareness. Dynamic, collaborative, and forward-looking professional with a consumer-first approach.
Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

Food provided Health insurance Provident Fund
Ability to commute/relocate:

Calicut, Kerala: Reliably commute or willing to relocate with an employer-provided relocation package (Required)
Experience:

Branding: 5 years (Required)
Location:

Calicut, Kerala (Required)
Work Location: In person