Job Description

We have an exciting opening for the

Creative Director

role at

Miror

, offering strong growth potential and a dynamic work environment.

If you're interested or know someone who might be, feel free to reach out at

9632446027

or

indrani@miror.in

Looking forward to connecting!

About Miror

Miror is India's leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we've built India's largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services. Our app blends science and technology--offering personalized care pathways, symptom tracking, diagnostic links, games, AI-powered chat, expert consultations, and more. We're proud recipients of the Innovation in Menopause Care award at the Global Women's Health Innovation Conference 2024 and are rapidly scaling toward our $1B+ vision.

Learn more: miror.in

Creative Director - Role Overview

The Creative Director will be the custodian of Miror's voice, ideas, and big creative thinking. This role is deeply rooted in conceptual leadership, copywriting excellence, and brand storytelling, with the ability to translate insight-led ideas into powerful campaigns across platforms.

While hands-on design is not the core focus, a strong understanding of design, visual language, and production is a valuable bonus, enabling better collaboration and sharper creative outcomes.

Key Responsibilities

Creative & Conceptual Leadership

Own and shape Miror's creative vision, ensuring every idea, campaign, and message is insight-driven, distinctive, and on brand.

Lead concept development for brand campaigns, launches, content properties, films, social-first ideas, and integrated marketing initiatives.

Translate brand strategy into compelling creative territories, narratives, and big ideas that scale across platforms.

Push for originality, clarity, and emotional resonance in all creative output.

Copywriting & Brand Voice

Define, refine, and protect Miror's tone of voice, messaging frameworks, and storytelling approach.

Write and oversee high-impact copy across brand campaigns, websites, scripts, social content, product narratives, headlines, and long-form storytelling.

Elevate everyday communication into brand-defining moments through sharp language and strong conceptual thinking.

Ensure consistency, confidence, and depth across all written communication.

Campaign Thinking & Execution

Lead end-to-end creative thinking for integrated campaigns--from idea to execution--working closely with design, marketing, product, and growth teams.

Guide creative translation across formats including digital, social, print, outdoor, films, events, and experiential.

Ensure ideas are not only creatively strong but also strategically aligned and execution-ready.

Cross-functional Collaboration

Partner closely with designers, marketers, content creators, product teams, and leadership to bring ideas to life seamlessly.

Collaborate with external agencies, freelancers, writers, filmmakers, and production partners when required.

Act as the creative bridge between strategy, storytelling, and execution.

Creative Team Leadership & Mentorship

Lead, mentor, and inspire writers, designers, and creative team members.

Provide clear creative direction, constructive feedback, and high-level guidance.

Review and approve creative work to ensure it meets Miror's standards of excellence.

Strategic & Cultural Ownership

Champion creativity as a strategic business tool, not just an aesthetic function.

Stay deeply attuned to culture, trends, content formats, consumer behavior, and emerging storytelling platforms.

Continuously raise the creative bar while remaining rooted in purpose, empathy, and relevance.

What We're Looking For

Experience

8-10 years of experience in a creative leadership role with a strong focus on copywriting, concepts, and brand storytelling.

Experience working on brand-led, insight-driven campaigns across multiple channels.

Agency experience is a strong bonus, especially in roles involving concepting, campaign thinking, or brand strategy.

Prior experience leading, mentoring, or managing creative teams.

Core Skills & Expertise

Exceptional copywriting and conceptual thinking skills--headlines, scripts, long-form content, and brand narratives.

Strong understanding of brand strategy, positioning, and communication systems.

Ability to think in ideas first, then translate them across formats and platforms.

Comfort working closely with designers and understanding how copy and visuals work together.

Strong presentation and articulation skills--able to sell ideas internally and externally.

Design & Production (Bonus)

Design experience or a strong understanding of visual design principles is a bonus, not a requirement.

Familiarity with design workflows, production processes, and creative tools is an advantage.

Ability to guide visual execution through feedback rather than hands-on design.

Education

Bachelor's degree in Communications, Advertising, Journalism, Design, or equivalent practical experience.

Personal Attributes

Big-picture thinker with sharp attention to detail.

Emotionally intelligent storyteller with cultural sensitivity.

Confident creative leader who can challenge, inspire, and elevate teams.

Clear communicator who thrives in collaborative, fast-moving environments.

Deeply passionate about women-centric storytelling, purpose-driven brands, and meaningful creative work.

Requirements added by the job poster

Working in an onsite setting

Other benefits provided:

Daily working allowance

Annual Bonus

Health Insurance

Personal Accidental insurance

Why Join Us?

Be part of a high-growth startup tackling a real need in women's healthcare.

Work with a passionate, purpose-driven team.

Opportunity to grow into next generation focused company roles as we scale.

Competitive salary and career progression.

Interested? Let's Connect!

Call/WhatsApp: +91 9632446027

Email: indrani@miror.in

Looking forward to connecting with Electrical Engineers ready to shape a sustainable future with us!

Best Regards,

Indrani Dutta

Senior HR Manager

Visit: www.miror.in

Visit: https://www.sohamenergy.in/

Job Types: Full-time, Permanent

Pay: From ?1,000,000.00 per year

Benefits:

Health insurance Provident Fund
Work Location: In person